Research Explorer

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Project

Examining the Role of Advertising Literacy in How Young Children Cope with Online Data Collection Practices and Targeted Advertising

Outputs and Outcomes

Publications

Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads

Laurien DesimpelaereLiselot HuddersDieneke Van de Sompel

A1 Journal Article in JOURNAL OF ADVERTISING