Research Explorer

Project

Predicting customer lifetime value based on the financial lifecycle stages
Code
01E01705
Duration
01 October 2007 → 30 September 2011
Funding
Regional and community funding: Special Research Fund, Research Foundation - Flanders (FWO)
Research disciplines
  • Social sciences
    • Applied economics
    • Economic history
    • Macroeconomics and monetary economics
    • Marketing
    • Microeconomics
    • Tourism
Keywords
customer relationship management customer value lifecycle stages
 
Project description

Customer retention is no guarantee for profits. This project focuses on "lifetime value" - that integrates profits (value) and retention (lifetime). This project also aims at measuring the impact of different lifecycle stages on lifetime value since previous research demonstraated that customers' needs, preferences and behavior may strongly depend on a particular stage, as well as the transition to another stage.