Project

SUCCESS: Supermarkets and consumers collaborate to make sustainable consumption easy

Acronym
SUCCESS 2022
Code
41X01222
Duration
01 January 2022 → 31 December 2022
Funding
European funding: framework programme
Promotor-spokesperson
Research disciplines
  • Social sciences
    • Advertising
Keywords
sustainable consumption
Other information
 
Project description

“The way we eat and buy food is causing an ecological and health catastrophe”, warned 37 leading scientists from the EAT-Lancet Commission on Food, Planet and Health in 2019. In order to realise the shift towards a future proof food system, a change in food behaviour is expected from consumers. However, a focus on individual responsibility is insufficient. More than two third of consumers in Europe do their grocery shopping in supermarkets. By using their expertise in marketing and redesigning their shopping environment, supermarkets could help consumers shifting to more healthy and sustainable purchase patterns and diets.