Project

PARIS: Personalised AdveRtisements buIlt from web Sources

Acronym
PARIS
Duration
01 May 2012 → 30 April 2016
Funding
Regional and community funding: various
Research disciplines
  • Natural sciences
    • Artificial intelligence
  • Social sciences
    • Cognitive science and intelligent systems
Keywords
computational advertising web mining social networks
 
Project description

Users of social network sites generate a lot of data about themselves in a variety of ways, including text and images. The aim of this project is the development of techniques to deduce information about the user from his/her user generated content and to use this information for personalisation of advertisements. This personalization should remain in line with legal requirements concerning personal data protection and intellectual property rights. http://www.parisproject.be