-
Social sciences
- Organisation and management theory
- Strategic management
- Micro-based behavioural economics
Although pivoting (i.e., making changes to the entrepreneurial idea) is one of the most widely applauded concepts in practitioner-oriented literature, scientific research on pivoting is only now gaining momentum. Prior studies on pivoting have focused on individual-level antecedents, which limits our understanding of the pivoting decision. As entrepreneurs typically adapt their idea as a reaction to feedback from their external environment, the role of the external environment also needs to be incorporated. In particular, it has been argued that we need a much better understanding of how the entrepreneur’s community of inquiry (COI) (i.e., an evolving body of stakeholders who serve an important evaluative role in validating and refuting the entrepreneur’s beliefs about the viability of their idea) affects pivoting decisions. Although prior research suggests that external stakeholders may impact the development of entrepreneurial ideas, we have limited understanding of how a specific COI becomes involved and how its characteristics impact the development of entrepreneurial ideas. To address this gap in literature, this postdoctoral projects will investigate (1) how the COI emerges and evolves over time, (2) why some community members have more impact on the pivoting decision than others, and (3) to which extent the composition of the COI affects the pivoting decision.