Worldwide, strategies are being adopted to facilitate safe and sustainable transport solutions
encouraging active transport (i.e. walking/cycling to go from place to place). However, there is a
lack of evidence-based research about which specific street characteristics are important to
generate safe and attractive environments.
The primary aim of the project is to identify critical environmental street characteristics
influencing the safety and appeal for active transport by manipulations of virtual reality 3D
walk/cycle through environments. The current research project uses an innovative cost-effective
experimental approach, in order to give ready-made advice to local or regional authorities for the
development of walk and cycle friendly environments.
We will conduct experimental studies to determine which environmental manipulations are
essential to create (1) safe and (2) attractive environments for walking and cycling for transport
among children and older adults based on quantitative, qualitative and objective eye tracking data.
The results of this project will provide valuable insights into the potential contribution of virtual 3D
visualization to urban planning projects.