The biggest dietary gatekeepers of young children are still their parents. They are part of a generation that is greatly relying on social media to gather parenting information, and are strongly affected by the opinions of the social media influencers (SMIs) they follow. Especially parent influencers are trusted among today’s parents, as they gathered  a great audience and credibility by narrating their parental experiences online. To date little is known about how food choices for children are affected by the SMIs their parents follow. This project will investigate how the most influential voices of today’s digital age affect parental decision-making processes related to children’s food. This multimethodological project will examine the (1) amount and nutritional value of infant food on parent influencers’ profiles and (2) impact of parent influencers’ message strategies and nutritional labels on the parental decision-making process for infant food.