Sharing for a circular transition - engaging users by labeling and manipulating the perceived economic, environmental, and social benefits

01 November 2020 → Ongoing
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Innovation and technology management
    • Production and service management
    • Consumer behaviour
    • Market research
Circular transition Sharing economy Business model dimensions User engagement
Project description

This project centers on circular business models oriented towards sharing under-utilized products (hereafter, sharing businesses). This research aims to provide insight into the relative importance of sharing business dimensions for engaging users (STUDY 1), the mechanisms through which these dimensions affect user engagement (STUDY 2) and the branding of sharing businesses for improved user engagement (STUDY 3).