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Project
Leveraging the power of social influence for customer relationship management: identifying and developing influential customers using social network analysis
Information
Project Team
Outputs and Outcomes
Promotor
Dries Benoit
Department of Marketing (until 30 September 2018)
Dries Benoit
Department of Marketing, Innovation and Organisation
Copromotor
Philippe Baecke
Department of Marketing (until 30 September 2018)
