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Project
Approach and loss aversion: Effects of cognitive protective biases in public health campaigns
Information
Project Team
Outputs and Outcomes
Promotor
Iris Vermeir
Department of Marketing (until 30 September 2018)
Iris Vermeir
Department of Marketing, Innovation and Organisation
Copromotor
Hendrik Slabbinck
Department of Marketing, Innovation and Organisation
Fellow
Lana Mulier
Department of Marketing (until 30 September 2018)
