Growth at all costs does not make for a successful economy. Success should not be measured by gross domestic product (GDP) only. The EU-funded ToBe project will look beyond GDP to build an understanding of a sustainable well-being economy by developing integrated policies and transformative indicators. To contribute to the theoretical and empirical knowledge in the field of sustainability transformation, the project will bring together researchers, policymakers and citizens in Europe, Africa and South America. The aim is to study how mindsets, indicators, innovations and policies could better work together towards the sustainability paradigm. The results will help create a sustainable and inclusive economy, as well as a shared vision for EU-Africa relations.