Restricting car access in urban areas is a heated topic for Europe’s decision makers. The EU-funded ReVeAL project aims to add urban vehicle access regulations (UVAR) to the standard range of urban mobility transition approaches of cities across Europe. Towards this end, the ReVeAL consortium will combine conceptual work and case study research with hands-on UVAR implementation in six pilot cities, in addition to encouraging systematic stakeholder interaction and organising professional communication activities. Through this process, ReVeAL will be able to systematically extract lessons learned and therefore support the wider roll-out of smart UVAR approaches across Europe.