Project

The healthy attitude: Sustainable consumer behavior as a function of automatic (evaluative) processes and top-down regulation

Code
01J13719
Duration
01 December 2019 → 30 September 2024
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Consumer behaviour
Keywords
Sustainable consumption automatic (evaluative) processes intervention strategies implicit processes top-down regulation
 
Project description

In an era of climate change, oceans full of plastic waste, premature deaths due to air pollution, and endless traffic congestions, a shift towards sustainable consumption is more than ever necessary. The aim of this research project is (a) to uncover the automatic (evaluative) processes that underlie sustainable consumption, and (b) to develop novel interventions to promote a sustainable lifestyle.