The EU process industry needs to become less dependent of fossils as source of carbon, and – at the same time - to reduce the greenhouse effect by decarbonizing the economy. Carbon4PUR will tackle the two challenges at the same time by transforming the CO2/CO containing flue gas streams of the energy-intensive industry into higher value intermediates for market-oriented consumer products. The industrially driven, multidisciplinary consortium will develop and demonstrate a novel process based on direct chemical flue gas mixture conversion, avoiding expensive physical separation, thus substantially reducing the carbon footprint, and also contributing to high monetary savings.