Research Explorer

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Project

Mirror Mirror on My Wall, Can I Compare to the Influencers I Follow? How Media Multitasking with Social Network Sites Affects Adolescents’ Susceptibility Towards Influencer Marketing.

Outputs and Outcomes

Publications

Children making big money : the implications of Kidfluencing as new form of child labor

Liselot HuddersEmma Beuckels

Editorial material

Social media influencers as advertising vehicles and new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda

Emma BeuckelsRalf De Wolf

Parenting information on social media : systematic literature review

Ellen MertensGuoquan YeEmma BeuckelsLiselot Hudders

A2 Journal Article in JMIR PEDIATRICS AND PARENTING

Momfluencers as mere advertising vehicles or sources for support? A qualitative study on the experiences of mothers with the breastfeeding related content of momfluencers

Ellen MertensEmma BeuckelsLiselot Hudders

Social media influencers as new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda

Emma BeuckelsRalf De Wolf

A1 Journal Article in INFORMATION COMMUNICATION & SOCIETY

Social media as a tool to educate parents : a bibliometric analysis, literature review and future research agenda

Ellen MertensGuoquan YeEmma BeuckelsLiselot Hudders

Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media

Emma BeuckelsLiselot HuddersElisabeth Van den AbeeleMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Love yourself : the impact of self-compassion versus appearance-focused fitfluencer messages on young adults' body satisfaction

Marloes de BrabandereEmma Beuckels

‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions

Emma BeuckelsSteffi De Jans

A1 Journal Article in APPETITE

Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children

Emma BeuckelsSteffi De Jans

I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children

Steffi De JansEmma Beuckels

Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking

Emma BeuckelsLiselot Hudders

Media multitasking : a bibliometric approach and literature review

Emma BeuckelsGuoquan YeLiselot HuddersVeroline Cauberghe

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness

Emma BeuckelsSteffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF ADVERTISING

To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context

Emma BeuckelsLiselot HuddersVeroline CaubergheKlaas BombekeWouter DurnezJessica Morton

A1 Journal Article in JOURNAL OF ADVERTISING