01 October 2008 → 30 September 2009
Regional and community funding: Special Research Fund, Research Foundation - Flanders (FWO)
- Business administration and accounting
analytical crm cross sell up sell predictive modelling social networks customer churn
This research project uses social network information in order to achieve 2 mainly used analytical CRM goals: preventing customer churn and stimulating cross and up-sell (selling more to existing customers).