Code
3F011108
Duration
01 October 2008 → 30 September 2009
Funding
Regional and community funding: Special Research Fund, Research Foundation - Flanders (FWO)
Promotor
Fellow
Research disciplines
-
Social sciences
- Business administration and accounting
- Management
Keywords
analytical crm
cross sell
up sell
predictive modelling
social networks
customer churn
Project description
This research project uses social network information in order to achieve 2 mainly used analytical CRM goals: preventing customer churn and stimulating cross and up-sell (selling more to existing customers).