Acronym
imec-mict-ugent
Duration
19 December 2004 → Ongoing
Group leader
Other information
Research disciplines
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Natural sciences
- Adaptive agents and intelligent robotics
- Human-computer interaction
- Virtual reality and related simulation
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Humanities and the arts
- Design innovation
- Design practice
- Design research
- Digital and interaction design
- Sustainable design
-
Social sciences
- Consumer psychology
- Engineering psychology
- Cognitive processes
- Social behaviour and social action
- Cultural economics, economic sociology, economic anthropology
- Innovation and technology management
- Consumer behaviour
- Communication research methodology
- Media and communication policy
- Media and communication theory
- Political economy of communication
- Health communication
- Science communication
- Human information behaviour
- Social and community informatics
- Digital media
- Media audience research
- Media research methodology
- Media sociology
- Research, science and technology policy
- Social policy
- Social change
- Sociology of child, adolescence and youth
- Human-centred design
- Strategic design
- Systems design
- Other product development not elsewhere classified
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Medical and health sciences
- Behavioural neuroscience
- Cognitive neuroscience
- Behavioural sciences
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Engineering and technology
- Smart cities
- Interactive and intelligent systems
- Human-centred and life-like robotics
- Rehabilitation engineering
- Human-centred design
- Strategic design
- Systems design
Description
The interdisciplinary research group for Media, Innovation and Communication Technologies (mict) is part of the department of Communication Sciences (Faculty of Political & Social Scriences) and the department of Industrial Systems Engineering and Product Design (Faculty of Engineering & Architecture) at Ghent University and part of the digital research institute imec.
The research group has the mission to empower people in a digitizing society. The group gains insights in human behaviour by developing new methods, conceptual approaches and future technologies, inspiring people, organisations and policymakers to create a more sustainable society. We study the interactions between people, society and technology by leveraging on state-of-the art methodological innovation to grasp the attitudinal, behavioral as well as cognitive dimensions of the 'homo digitalis'.
We deliver clear insights in users' (online/offline) behaviours, needs and wishes in a digitizing society. We believe in interdisciplinary and collaborative research in which these insights are a key differentiator for user-centric development of more empowering interfaces.