14 June 2019 → Ongoing
- Interpersonal communication
- Media and communication theory
- Science and health communication
Cepec examines the effectiveness of persuasive communication, both in a profit and non-profit context and with a specific focus on minors. A first research track examines the effectiveness of digital marketing and the role of advertising literacy. A second research track examines how digital communication can be used to stimulate a sustainable lifestyle.