Research Explorer

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Researcher

Yi Xiao

Awards & Distinctions

3 Results

2018

Humour as a double-edged sword in response to crises versus rumours : the effectiveness of humorously framed crisis response messages on social media

Yi XiaoVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT

Mixed emotions : unraveling the effects of positive and negative emotions expressed by organizations in crisis on social media

Yi XiaoVeroline CaubergheLiselot HuddersAn-Sofie Claeys

The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention

Yi XiaoLiselot HuddersAn-Sofie ClaeysVeroline Cauberghe

A1 Journal Article in PUBLIC RELATIONS REVIEW