Research Explorer

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Researcher

Wuxia Bao

Awards & Distinctions

4 Results

2024

Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands

Wuxia BaoLiselot HuddersShubin YuEmma Beuckels

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

2023

Evolution of digital marketing for luxury brands : from Web 1.0, Web 2.0. to Web 3.0

Wuxia BaoLiselot HuddersEmma BeuckelsShubin Yu

Live commerce for luxury brands : how live streamer characteristics impact upon the luxury brand perceptions?

Wuxia BaoEmma BeuckelsLiselot HuddersShubin Yu

Luxury brands enter metaverse : using NFTs as a powerful tool to constuct digital desirability in phygital marketing

Wuxia BaoShubin YuLiselot HuddersEmma Beuckels