Research Explorer

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Researcher

Wouter Buckinx

Awards & Distinctions

6 Results

2007

Predicting customer loyalty using the internal transactional database

Wouter BuckinxGeert VerstraetenDirk Van den Poel

A1 Journal Article in EXPERT SYSTEMS WITH APPLICATIONS

2005

Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

Wouter BuckinxDirk Van den Poel

A1 Journal Article in EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

Predicting online-purchasing behaviour

Dirk Van den PoelWouter Buckinx

A1 Journal Article in EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

Using predictive modeling for targeted marketing in a non-contractual retail setting

Wouter BuckinxDirk Van den Poel

2004

Customer-adapted coupon targeting using feature selection

Wouter BuckinxE MOONSDirk Van den PoelG WETS

A1 Journal Article in EXPERT SYSTEMS WITH APPLICATIONS

2003

Manufacturer retailer promotion competition: customization of coupon target selection

Wouter BuckinxDirk Van den Poel

Bookchapter in Data mining IV