Research Explorer

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Researcher

Tineke Faseur

Awards & Distinctions

20 Results

2012

On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality

Tineke FaseurMaggie Geuens

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

2011

Emotional advertising: revisiting the role of product category

Maggie GeuensPatrick De PelsmackerTineke Faseur

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

How much threat should be relieved? : the impact of low self-efficacy on food risk perception in a context of climate change and globalization

Melanie De VochtVeroline CaubergheTineke FaseurMieke UyttendaeleBenedikt Sas

The impact of level of threat and self-efficacy on consumer responses for commercial products : the moderating role of self-esteem

Tineke FaseurVeroline CaubergheErlinde CornelisAn-Sofie Claeys

The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers

Leen AdamsTineke FaseurMaggie Geuens

A1 Journal Article in JOURNAL OF CONSUMER AFFAIRS

2010

Communicating the right emotion to generate help for connected versus unconnected others

Tineke FaseurMaggie Geuens

A1 Journal Article in COMMUNICATION RESEARCH

The impact of an endorser's race and celebrity status on consumers' evaluations of advertisements

2009

The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too

Leen AdamsTineke FaseurMaggie Geuens

2008

Promoting help for victims of child abuse: using positive or negative, certain or uncertain emotions?

Tineke FaseurLeen AdamsMaggie Geuens

Reclame voor het goede doel

Tineke FaseurMaggie Geuens

The Effectiveness of Emotions in Advertising: Investigating Multiple Dimensions of Emotions

Tineke FaseurMaggie Geuens

The influence of self-regulatory focus and context in the effectiveness of emotional health campaigns

Leen AdamsTineke FaseurMaggie Geuens

2007

Choosing the Right Emotion to Persuade People to Help Connected versus Unconnected Others

Tineke FaseurMaggie Geuens

Emotionele reclame: 'klikt' het met de doelgroep en het product?

Tineke FaseurMaggie Geuens

2006

Different positive feelings leading to different ad evaluations - The case of coziness, excitement, and romance

Tineke FaseurMaggie Geuens

A1 Journal Article in JOURNAL OF ADVERTISING

2005

Different positive feelings, different advertising effects: the case of cosiness, romance and excitement

Tineke FaseurMaggie Geuens

Emoties in de context en in de reclame: meer dan een kwestie van positief versus negatief

Tineke FaseurMaggie Geuens

Bookchapter in Management Jaarboek 2005

2004

The impact of context-induced feelings on the effectiveness of ad appeals avoking the same feeling or a different feeling of the same valence

Tineke FaseurMaggie Geuens

2002

Capturing the image of second-hand stores: investigating the underlying image dimensions

Malaika BrengmanMaggie GeuensTineke Faseur

The Impact of Store Environment on Second-hand Store Image

M BRENGMANMaggie GeuensTineke Faseur