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Researcher
Steve Muylle
Profile
Projects
Publications & Research Data
Activities
Awards & Distinctions
Patents
95
Results
2025
Integrating sustainability in business-to-business marketing
Alexandre Metreveli
Fred Lemke
Steve Muylle
Behzad Samii
Bookchapter
in
The Routledge Companion to Marketing and Sustainability
2025
2023
Competitive digital innovation : transforming products, processes and business models to win in the digital economy
Amit Basu
Steve Muylle
Book
2023
How browsing data can advance television advertising
Leen De Schaepdrijver
Philippe Baecke
Koen Tackx
Steve Muylle
Dissertation
2023
Profit-driven analytics : how to align machine learning with business objectives
Shimanto Rahman
Matthias Bogaert
Steve Muylle
C3
Conference
2023
2022
An empirical study of open-market B2B transaction digitalization
Nils Van den Steen
Steve Muylle
Amit Basu
Willem Standaert
C3
Conference
2022
Business meetings in a post-pandemic world : when and how to meet virtually?
Willem Standaert
Steve Muylle
Amit Basu
A1
Journal Article
in
BUSINESS HORIZONS
2022
Framework for open insurance strategy : insights from a European study
Willem Standaert
Steve Muylle
A1
Journal Article
in
GENEVA PAPERS ON RISK AND INSURANCE-ISSUES AND PRACTICE
2022
2021
Are online MBAs more female-friendly?
Seb Murray
Steve Muylle
Article in a magazine
2021
Barco Clickshare : introducing the next generation meeting experience
Willem Standaert
Steve Muylle
Other
2021
Covid-19 hastens the growth in online MBAs in Europe
Steve Muylle
Blog post
2021
Essays on the use of digital technologies in open market business-to-business transactions
Nils Van den Steen
Steve Muylle
Amit Basu
Willem Standaert
Dissertation
2021
From Robinhood to Nextdoor : these are B-school professors' hottest apps Of 2021
Matt Kefford
Laurent Muzellec
Terence Tse
Steve Muylle
Linus Dahlander
Other
2021
How shall we meet? Understanding the importance of meeting mode capabilities for different meeting objectives
Willem Standaert
Steve Muylle
Amit Basu
A1
Journal Article
in
INFORMATION & MANAGEMENT
2021
Online education is the key to lifelong learning
Steve Muylle
Blog post
2021
Online MBA vs EMBA : how to choose the right course
Steve Muylle
Blog post
2021
Powering up : boosting employability In students : the digital age
Steve Muylle
Article in a magazine
2021
2020
Amazon is immuun voor corona
Stijn Fockedey
Steve Muylle
Article in a magazine
2020
Choosing the best business course in the pandemic
Jonathan Moules
Steve Muylle
Other
2020
Digitization in B2B buying and selling
Nils Van den Steen
Amit Basu
Steve Muylle
Willem Standaert
C1
Conference
2020
Digitized B2B transactions : open Issues
Nils Van den Steen
Steve Muylle
Amit Basu
Willem Standaert
C1
Conference
2020
How should firms prioritize their transaction digitalization efforts: insights from research on buyer-supplier dyads
Nils Van den Steen
Steve Muylle
Amit Basu
Willem Standaert
C3
Conference
2020
Opening the gates : a framework for an open banking strategy
Willem Standaert
Steve Muylle
Bjorn Cumps
A4
Journal Article
in
JOURNAL OF DIGITAL BANKING
2020
Spotlight : digitale investeringskansen in België
Steve Muylle
Other
2020
Zelfs als de klant tevreden is, is hij nog altijd niet tevreden
Erwin De Weerdt
Steve Muylle
Other
2020
2019
5 ways artificial intelligence is impacting MBA students
Seb Murray
Steve Muylle
Other
2019
AI at the B-School
Steve Muylle
Article in a magazine
2019
Open banking : PSD2 in België : voorlopig geen Big Bang
Steve Muylle
Bjorn Cumps
Willem Standaert
Other
2019
The advantages of virtual learning environments for busines schools
Steve Muylle
Other
2019
Waarom digitale transformatie altijd chefsache is
Peter Boerman
Steve Muylle
Other
2019
Waarom digitale transformatie altijd voor de leider is
Peter Boerman
Steve Muylle
Other
2019
2018
Buyer and supplier perspectives on the transactional use of digital technologies
Nils Van den Steen
Steve Muylle
Amit Basu
Willem Standaert
C3
Conference
2018
De augmented CFO komt eraan
Steve Muylle
Article in a magazine
2018
Hoe je digitale uitdagingen omzet in commercieel succes
Steve Muylle
Blog post
2018
Number of schools offering online MBAs on the rise
Steve Muylle
Blog post
2018
Using AI ethically and responsibly
Steve Muylle
Article in a magazine
2018
2017
Leveraging the impact of supply chain integration through information technology
Evelyne Vanpoucke
Ann Vereecke
Steve Muylle
A1
Journal Article
in
INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT
2017
2016
An empirical study of the effectiveness of telepresence as a business meeting mode
Willem Standaert
Steve Muylle
Amit Basu
A1
Journal Article
in
INFORMATION TECHNOLOGY & MANAGEMENT
2016
The use of procedural fairness in electronic reverse auctions to enhance relationship quality
Steve Muylle
Willem Standaert
A1
Journal Article
in
PSYCHOLOGY & MARKETING
2016
2015
A capability-based approach for selecting business meeting modes
Willem Standaert
Steve Muylle
Amit Basu
C3
Conference
2015
An empirical study of electronic reverse auction project outcomes
Willem Standaert
Steve Muylle
Isabelle Amelinckx
A1
Journal Article
in
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
2015
Effectiveness of communication technologies for distributed business meetings
Willem Standaert
Steve Muylle
Amit Basu
Dissertation
2015
2014
An Empirical study of Electronic Reverse Auction (ERA) project outcomes and satisfaction
Willem Standaert
Steve Muylle
C3
Conference
2014
2013
Assessing the effectiveness of telepresence for business meetings
Willem Standaert
Steve Muylle
Amit Basu
C1
Conference
2013
Electronic reverse auction project satisfaction: a model and empirical test
Willem Standaert
Steve Muylle
C3
Conference
2013
The game changers
Steve Muylle
A4
Journal Article
in
CAPITAL
2013
2012
B2B brand architecture
Steve Muylle
Niraj Dawar
Deva Rangarajan
A1
Journal Article
in
CALIFORNIA MANAGEMENT REVIEW
2012
2011
Assessing and enhancing e-business processes
Amit Basu
Steve Muylle
A1
Journal Article
in
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
2011
Telepresence in business meetings
Willem Standaert
Steve Muylle
Amit Basu
C1
Conference
2011
2009
A Means-End-Chain Analysis of Pub Visits in Belgium
Bert Weijters
Steve Muylle
C1
Conference
2009
Electronic intermediaries in Smart Business Networks
A. Basu
Steve Muylle
Bookchapter
in
The Network Experience
2009
2008
Electronic intermediaries in Smart Business Networks
A. Basu
Steve Muylle
Bookchapter
in
Smart Business Networks : a new paradigm
2008
Extending electronic sourcing theory: An exploratory study of electronic reverse auction outcomes
I AMELINCKX
Steve Muylle
A LIEVENS
A1
Journal Article
in
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
2008
Online B2B Marketplace panel
Steve Muylle
C3
Conference
2008
Online support for business processes by electronic intermediaries
Steve Muylle
Amit Basu
A1
Journal Article
in
DECISION SUPPORT SYSTEMS
2008
The PCBShop.com: taking the commodity bull by the horns
Steve Muylle
V. De Schryver
Bookchapter
in
Cases on Information Technology Entrepreneurship
2008
2007
How to plan E-business initiatives in - Established companies
A BASU
Steve Muylle
A1
Journal Article
in
MIT SLOAN MANAGEMENT REVIEW
2007
2006
Electronic intermediaries in Smart Business Networks
A BASU
Steve Muylle
C1
Conference
2006
Performance improvement through supply chain collaboration in Europe
Ann Vereecke
Steve Muylle
A1
Journal Article
in
INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT
2006
The role of pleasure in web site success
K DE WULF
N SCHILLEWAERT
Steve Muylle
D RANGARAJAN
A1
Journal Article
in
INFORMATION & MANAGEMENT
2006
2005
Competitive success through supply chain management in the glass industry
Ann Vereecke
Steve Muylle
Bookchapter
in
Glass Processing Days
2005
Electronische aan- en verkoop: blind date?
Steve Muylle
D RANGARAJAN
Other
2005
Enkel prijs brengt geld in het laatje
D RANGARAJAN
Steve Muylle
Other
2005
Performance improvement through supply chain collaboration: conventional wisdom versus empirical findings
Ann Vereecke
Steve Muylle
[0-9]{2}
2005
Sales team effectiveness: A conceptual model
D RANGARAJAN
Steve Muylle
C1
Conference
2005
Service co-creation in electronic services: Antecedents and performance consequences
V BLAZEVIC
A LIEVENS
Steve Muylle
K DE RUYTER
C1
Conference
2005
2004
Customer Co-Production in an Electronic Service Support Setting: Antecedents and Performance Consequences
V BLAZEVIC
A LIEVENS
Steve Muylle
C1
Conference
2004
Online support for commerce processes and survivability of web retailers
Steve Muylle
A BASU
A1
Journal Article
in
DECISION SUPPORT SYSTEMS
2004
Performance improvements through supply chain collaboration
Ann Vereecke
Steve Muylle
Bookchapter
in
Operations management as a change agent - Euroma Conference
2004
Sales teams: één voor allen, allen voor één!
Steve Muylle
D RANGARAJAN
Other
2004
Supply chain collaboration as a driver of performance improvements
Ann Vereecke
Steve Muylle
C3
Conference
2004
Taking the commodity bull by the horns: the success of the PCBShop.com
Steve Muylle
V De Schryver
A4
Journal Article
in
CASE FOLIO
2004
The conceptualization and empirical validation of web site user satisfaction
Steve Muylle
R Moenaert
M Despontin
A1
Journal Article
in
INFORMATION & MANAGEMENT
2004
Venturing into e-commerce in the MRO market
Steve Muylle
E Croon
A4
Journal Article
in
CASE FOLIO
2004
2003
Authentication in e-commerce
A BASU
Steve Muylle
A1
Journal Article
in
COMMUNICATIONS OF THE ACM
2003
Online support for commerce processes by web retailers
A BASU
Steve Muylle
A1
Journal Article
in
DECISION SUPPORT SYSTEMS
2003
2002
An Economic Perspective on Electronic Marketplaces
Steve Muylle
A BASU
M DESPONTIN
C1
Conference
2002
E-procurement: status questionis in België
Steve Muylle
F. Roodhooft
Bookchapter
in
Management Jaarboek 2002
2002
Extending Electronic Knowledge Systems: the Role and Impact of Customer Participation
V BLAZEVIC
A LIEVENS
Steve Muylle
C1
Conference
2002
Internet behavior of children and teenagers
G MAST
Maggie Geuens
Steve Muylle
C1
Conference
2002
Towards an Integrative Measure of E-Commerce Effectiveness
KRISTOF DE WULF
Niels Schillewaert
Steve Muylle
D ZEGERS
F GOEDERTIER
C1
Conference
2002
Understanding Web site Effectiveness.
KRISTOF DE WULF
Niels Schillewaert
Steve Muylle
C1
Conference
2002
2001
Achieving authentication in electronic markets: a principal-agent perspective
Amit Basu
Steve Muylle
C1
Conference
2001
E-Business in België: we have only just begun .. but the best is yet to come
Niels Schillewaert
Steve Muylle
M EDLUND
Bookchapter
in
Management Jaarboek 2001
2001
E-Finance et législation
L Hauwaert
A Deladriere
R Bisciari
B De Vleeshouwer
G Demortier
Steve Muylle
B Levie
M Tempels
A4
Journal Article
in
BANKING REVIEW (GENT)
2001
2000
Defining Electronic Commerce from a Business Process Reengineering Perspective
Steve Muylle
M DESPONTIN
C1
Conference
2000
1999
A grounded theory of world wide web search behaviour
Steve Muylle
Rudy Moenaert
M Despontin
A2
Journal Article
in
JOURNAL OF MARKETING COMMUNICATIONS
1999
Customization in Online Trade Processes
A BASU
Steve Muylle
C1
Conference
1999
Introducing website user satisfaction: an integration of a qualitative pilot study with relatedM. I. S. research. EMAC, Berlin, 1999, 130.
Steve Muylle
Rudy Moenaert
M Despontin
[0-9]{2}
1999
Measuring Web site Success: An Introduction to Web site User Satisfaction
Steve Muylle
Rudy Moenaert
M DESPONTIN
C1
Conference
1999
1998
Electronic Commerce and Accounting Information Systems
M DESPONTIN
Steve Muylle
C1
Conference
1998
Establishing Strategic Priorities in the European Union Programme for Promoting Road Safety 1997-2001
M DESPONTIN
C COECK
K DE BRUCKER
A VERBEKE
Steve Muylle
C1
Conference
1998
Linking Web site Features to Web site Impressions and Marketing Communication Effects
A Schlosser
Steve Muylle
A Kanfer
[0-9]{2}
1998
1997
Consumer behaviour in hypermedia computer-mediated environments: a methodological perspective
Steve Muylle
Rudy Moenaert
M Despontin
C1
Conference
1997
Marketing Communication and the New Media: World Wide Web Consumer Behaviour
Steve Muylle
Rudy Moenaert
M DESPONTIN
C1
Conference
1997
World Wide Web search behaviour: a multiple-case study research, paper presented at the 3rd International Conference on Marketing and Corporate Communications, April 20 -21, 1998. Proceedings: pp. 233 - 244 (Best Competitive Award).
Steve Muylle
Rudy Moenaert
M DESPONTIN
C1
Conference