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Researcher
Stefan Stremersch
Profile
Projects
Publications & Research Data
Activities
Awards & Distinctions
Patents
49
Results
2025
Customer insights for innovation : a framework and research agenda for marketing
Stefan Stremersch
Elke Cabooter
Ivan A. Guitart
Nuno Camacho
A1
Journal Article
in
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
2025
Engagement in platform markets : a (video) game changer?
Michiel Van Crombrugge
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
2025
The rise of the subscription model in the video game console industry : unveiling the commercial consequences for platform owners and video game sellers
Michiel Van Crombrugge
Stefan Stremersch
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2025
2023
The value of context-specific studies for marketing
Stefan Stremersch
Jorge Gonzalez
Albert Valenti
Julian Villanueva
A1
Journal Article
in
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
2023
2022
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Vardan Avagyan
Nuno Camacho
Wim A. Van der Stede
Stefan Stremersch
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2022
Grassroots innovation success : the role of self-determination and leadership style
Stefan Stremersch
Nuno Camacho
Elio Keko
Stefan Wuyts
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2022
The rise of new technologies in marketing : a framework and outlook
Donna L. Hoffman
C. Page Moreau
Stefan Stremersch
Michel Wedel
Editorial material
2022
2021
Faculty research incentives and business school health : a new perspective from and for marketing
Stefan Stremersch
Russell S. Winer
Nuno Camacho
A1
Journal Article
in
JOURNAL OF MARKETING
2021
The impact of informational and emotional television ad content on online search and sales
Ivan A. Guitart
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF MARKETING RESEARCH
2021
The study of important marketing issues : reflections
Stefan Stremersch
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2021
2020
The commercial consequences of collective layoffs : close the plant, lose the brand?
Vardit Landsman
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF MARKETING
2020
2019
Gear manufacturers as contestants in sports competitions : breeding and branding returns
Yvonne van Everdingen
Vijay Ganesh Hariharan
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF MARKETING
2019
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Nuno Camacho
Hyoryung Nam
P. K. Kannan
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF MARKETING
2019
2018
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Ivan A. Guitart
Jorge Gonzalez
Stefan Stremersch
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2018
2017
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Eelco Kappe
Sriram Venkataraman
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF MARKETING RESEARCH
2017
2016
Drug detailing and doctors' prescription decisions : the role of information content in the face of competitive entry
Eelco Kappe
Stefan Stremersch
A1
Journal Article
in
MARKETING SCIENCE
2016
2015
Introduction to the IJRM Special Issue on Marketing and Innovation
Gui Liberali
Eitan Muller
Roland T. Rust
Stefan Stremersch
Editorial material
2015
Unraveling scientific impact : citation types in marketing journals
Stefan Stremersch
Nuno Camacho
Sofie Vanneste
Isabel Verniers
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2015
Unraveling scientific impact: Citation types in marketing journals (vol 32, pg 64, 2015)
Stefan Stremersch
Nuno Camacho
Sofie Vanneste
Isabel Verniers
Correction
2015
2014
From academic research to marketing practice : exploring the marketing science value chain
John H. Roberts
Ujwal Kayande
Stefan Stremersch
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2014
From academic research to marketing practice : some further thoughts
John H. Roberts
Ujwal Kayande
Stefan Stremersch
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2014
The commercial contribution of clinical studies for pharmaceutical drugs
Ashish Sood
Eelco Kappe
Stefan Stremersch
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2014
The effect of customer empowerment on adherence to expert advice
Nuno Camacho
Martijn De Jong
Stefan Stremersch
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2014
Variable selection in international diffusion models
Sarah Gelper
Stefan Stremersch
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2014
2013
The relationship between DTCA, drug requests, and prescriptions : uncovering variation in specialty and space
Stefan Stremersch
Vardit Landsman
Sriram Venkataraman
A1
Journal Article
in
MARKETING SCIENCE
2013
2012
Analysis of sensitive questions across cultures : an application of multigroup item randomized response theory to sexual attitudes and behavior
Martijn G. de Jong
Rik Pieters
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY
2012
Dynamics in the international market segmentation of new product growth
Aurélie Lemmens
Christophe Croux
Stefan Stremersch
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2012
2011
Multihoming in two-sided markets : an empirical inquiry in the video game console industry
Vardit Landsman
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF MARKETING
2011
Predictably non-bayesian : quantifying salience effects in physician learning about drug quality
Nuno Camacho
Bas Donkers
Stefan Stremersch
A1
Journal Article
in
MARKETING SCIENCE
2011
The global entry of new pharmaceuticals: a joint investigation of launch window and price
Isabel Verniers
Stefan Stremersch
Christophe Croux
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2011
2010
Does new product growth accelerate across technology generations?
Stefan Stremersch
Eitan Muller
Renana Peres
A1
Journal Article
in
MARKETING LETTERS
2010
Marketing competition in the 21st century
Oliver Heil
Don Lehmann
Stefan Stremersch
Editorial material
2010
The evolving social network of marketing scholars
Jacob Goldenberg
Barak Libai
Eitan Muller
Stefan Stremersch
A1
Journal Article
in
MARKETING SCIENCE
2010
2009
From the (past) editors
Stefan Stremersch
Don Lehmann
Editorial material
2009
Marketing of the life sciences : a new framework and research agenda for a nascent field
Stefan Stremersch
Walter Van Dyck
A1
Journal Article
in
JOURNAL OF MARKETING
2009
Modeling global spillover of new product takeoff
Yvonne van Everdingen
Dennis Fok
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF MARKETING RESEARCH
2009
Preface to a debate
Donald R. Lehmann
Stefan Stremersch
Editorial material
2009
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stefan Stremersch
Aurélie Lemmens
A1
Journal Article
in
MARKETING SCIENCE
2009
The effect of superstar software on hardware sales in system markets
Jeroen L. G. Binken
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF MARKETING
2009
2008
25 years of IJRM : reflections on the past and the future
Stefan Stremersch
Donald R. Lehmann
Editorial material
2008
Global launch of pharmaceuticals : the role of introduction delays in introductory prices
Isabel Verniers
Stefan Stremersch
C Croux
C3
Conference
2008
Global launch of pharmaceuticals : the role of introduction delays in introductory prices
Isabel Verniers
Stefan Stremersch
C. Croux
C3
Conference
2008
Health and marketing : the emergence of a new field of research
Stefan Stremersch
Editorial material
2008
The debate on influencing doctors' decisions : are drug characteristics the missing link? (vol 53, pg 1688, 2007)
Sriram Venkataraman
Stefan Stremersch
Correction
2008
2007
Editorial
Stefan Stremersch
Don Lehmann
Editorial material
2007
Indirect network effects in new product growth
Stefan Stremersch
Gerard J. Tellis
Philip Hans Franses
Jeroen L. G. Binken
A1
Journal Article
in
JOURNAL OF MARKETING
2007
The debate on influencing doctors' decisions : are drug characteristics the missing link?
Sriram Venkataraman
Stefan Stremersch
A1
Journal Article
in
MANAGEMENT SCIENCE
2007
The quest for citations : drivers of article impact
Stefan Stremersch
Isabel Verniers
PC Verhoef
A1
Journal Article
in
JOURNAL OF MARKETING
2007
2006
Customizing complex products : when should the vendor take control?
Mrinal Ghosh
Shantanu Dutta
Stefan Stremersch
A1
Journal Article
in
JOURNAL OF MARKETING RESEARCH
2006