Research Explorer

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Researcher

Stefan Stremersch

Awards & Distinctions

36 Results

2023

The value of context-specific studies for marketing

Stefan StremerschJorge GonzalezAlbert ValentiJulian Villanueva

A1 Journal Article in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

2022

Financial projections in innovation selection : the role of scenario presentation, expertise, and risk

Vardan AvagyanNuno CamachoWim A. Van der StedeStefan Stremersch

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Grassroots innovation success : the role of self-determination and leadership style

Stefan StremerschNuno CamachoElio KekoStefan Wuyts

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

The Rise of New Technologies in Marketing: A Framework and Outlook

Donna L. HoffmanC. Page MoreauStefan StremerschMichel Wedel

Editorial material

2021

Faculty research incentives and business school health : a new perspective from and for marketing

Stefan StremerschRussell S. WinerNuno Camacho

A1 Journal Article in JOURNAL OF MARKETING

The impact of informational and emotional television ad content on online search and sales

Ivan A. GuitartStefan Stremersch

A1 Journal Article in JOURNAL OF MARKETING RESEARCH

The study of important marketing issues : reflections

Stefan Stremersch

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

2020

The commercial consequences of collective layoffs : close the plant, lose the brand?

Vardit LandsmanStefan Stremersch

A1 Journal Article in JOURNAL OF MARKETING

2019

Gear manufacturers as contestants in sports competitions : breeding and branding returns

Yvonne van EverdingenVijay Ganesh HariharanStefan Stremersch

A1 Journal Article in JOURNAL OF MARKETING

Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity

Nuno CamachoHyoryung NamP. K. KannanStefan Stremersch

A1 Journal Article in JOURNAL OF MARKETING

2018

Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity

Ivan A. GuitartJorge GonzalezStefan Stremersch

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

2017

Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions

Eelco KappeSriram VenkataramanStefan Stremersch

U Journal Article in JOURNAL OF MARKETING RESEARCH

2016

Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry

Eelco KappeStefan Stremersch

U Journal Article in MARKETING SCIENCE

2015

Introduction to the IJRM Special Issue on Marketing and Innovation

Gui LiberaliEitan MullerRoland T. RustStefan Stremersch

Editorial material

Unraveling scientific impact : citation types in marketing journals

Stefan StremerschNuno CamachoSofie VannesteIsabel Verniers

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Unraveling scientific impact: Citation types in marketing journals (vol 32, pg 64, 2015)

Stefan StremerschNuno CamachoSofie VannesteIsabel Verniers

2014

From academic research to marketing practice: Exploring the marketing science value chain

John H. RobertsUjwal KayandeStefan Stremersch

U Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

From academic research to marketing practice: Some further thoughts

John H. RobertsUjwal KayandeStefan Stremersch

U Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

The commercial contribution of clinical studies for pharmaceutical drugs

Ashish SoodEelco KappeStefan Stremersch

U Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

The effect of customer empowerment on adherence to expert advice

Nuno CamachoMartijn De JongStefan Stremersch

U Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Variable selection in international diffusion models

Sarah GelperStefan Stremersch

U Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

2013

The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Stefan StremerschVardit LandsmanSriram Venkataraman

U Journal Article in MARKETING SCIENCE

2012

Analysis of Sensitive Questions Across Cultures: An Application of Multigroup Item Randomized Response Theory to Sexual Attitudes and Behavior

Martijn G. de JongRik PietersStefan Stremersch

U Journal Article in JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY

Dynamics in the international market segmentation of new product growth

Aurélie LemmensChristophe CrouxStefan Stremersch

U Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

2011

Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry

Vardit LandsmanStefan Stremersch

U Journal Article in JOURNAL OF MARKETING

Predictably non-bayesian : quantifying salience effects in physician learning about drug quality

Nuno CamachoBas DonkersStefan Stremersch

A1 Journal Article in MARKETING SCIENCE

The global entry of new pharmaceuticals: a joint investigation of launch window and price

Isabel VerniersStefan StremerschChristophe Croux

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

2010

Does new product growth accelerate across technology generations?

Stefan StremerschEitan MullerRenana Peres

U Journal Article in MARKETING LETTERS

Marketing competition in the 21st century

Oliver HeilDon LehmannStefan Stremersch

Editorial material

2009

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

Stefan StremerschWalter Van Dyck

U Journal Article in JOURNAL OF MARKETING

The Effect of Superstar Software on Hardware Sales in System Markets

Jeroen L. G. BinkenStefan Stremersch

U Journal Article in JOURNAL OF MARKETING

2008

Global launch of pharmaceuticals : the role of introduction delays in introductory prices

Isabel VerniersStefan StremerschC Croux

Global launch of pharmaceuticals : the role of introduction delays in introductory prices

Isabel VerniersStefan StremerschC. Croux

2007

Indirect network effects in new product growth

Stefan StremerschGerard J. TellisPhilip Hans FransesJeroen L. G. Binken

U Journal Article in JOURNAL OF MARKETING

The quest for citations : drivers of article impact

Stefan StremerschIsabel VerniersPC Verhoef

A1 Journal Article in JOURNAL OF MARKETING

The quest for citations: Drivers of article impact

Stefan StremerschIsabel VerniersPeter C. Verhoef

U Journal Article in JOURNAL OF MARKETING