Research Explorer

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Researcher

Snezhanka Kazakova

Awards & Distinctions

10 Results

2017

The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

Emma BeuckelsSnezhanka KazakovaVeroline CaubergheLiselot Hudders¨Patrick De Pelsmacker

2016

The freedom to lose control: self-regulation difference in heavy versus light media multitaskers

Snezhanka KazakovaVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

The freedom to lose control: self-regulation difference in heavy versus light media multitaskers

Emma BeuckelsSnezhanka KazakovaVeroline CauberghePatrick De PelsmackerLiselot Hudders

The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal

Snezhanka KazakovaVeroline CaubergheLiselot HuddersChristophe Labyt

A1 Journal Article in JOURNAL OF ADVERTISING

The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal

Snezhanka KazakovaVeroline CaubergheLiselot HuddersChristophe Labyt

2015

Can't see the forest for the trees? The effect of media multitasking on cognitive processing style

Snezhanka KazakovaVeroline CaubergheMario PandelaerePatrick De Pelsmacker

A1 Journal Article in MEDIA PSYCHOLOGY

The fragmented mind : exploring the measurement and consequences of media multitasking behavior

Snezhanka KazakovaVeroline CaubergheMario PandelaerePatrick De Pelsmacker

2014

Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context

Snezhanka KazakovaVeroline CaubergheMario PandelaerePatrick De Pelsmacker

A1 Journal Article in CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING

2012

The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence

Iris VermeirSnezhanka KazakovaTina TessitoreVeroline CaubergheHendrik Slabbinck

2011

The effect of flow on implicit memory of in-game brand placements

Snezhanka KazakovaVeroline CaubergheDieter Thijs