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Researcher
Snezhanka Kazakova
Profile
Projects
Publications
Activities
Awards & Distinctions
10
Results
2017
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
¨Patrick De Pelsmacker
C1
Conference
2017
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
C3
Conference
2016
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
Emma Beuckels
Snezhanka Kazakova
Veroline Cauberghe
Patrick De Pelsmacker
Liselot Hudders
C1
Conference
2016
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Christophe Labyt
A1
Journal Article
in
JOURNAL OF ADVERTISING
2016
The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal
Snezhanka Kazakova
Veroline Cauberghe
Liselot Hudders
Christophe Labyt
C3
Conference
2016
2015
Can't see the forest for the trees? The effect of media multitasking on cognitive processing style
Snezhanka Kazakova
Veroline Cauberghe
Mario Pandelaere
Patrick De Pelsmacker
A1
Journal Article
in
MEDIA PSYCHOLOGY
2015
The fragmented mind : exploring the measurement and consequences of media multitasking behavior
Snezhanka Kazakova
Veroline Cauberghe
Mario Pandelaere
Patrick De Pelsmacker
Dissertation
2015
2014
Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context
Snezhanka Kazakova
Veroline Cauberghe
Mario Pandelaere
Patrick De Pelsmacker
A1
Journal Article
in
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
2014
2012
The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence
Iris Vermeir
Snezhanka Kazakova
Tina Tessitore
Veroline Cauberghe
Hendrik Slabbinck
C3
Conference
2012
2011
The effect of flow on implicit memory of in-game brand placements
Snezhanka Kazakova
Veroline Cauberghe
Dieter Thijs
C1
Conference
2011