Research Explorer

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Researcher

Serena D'Hooge

Awards & Distinctions

This person is no longer affiliated with Ghent University as a researcher.

0000-0002-3373-441X

Full bibliography

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Department(s)

Faculty of Political and Social Sciences

Department of Communication Sciences (PS01) (until 26 September 2021)

Research disciplines

Social sciences
- Consumer psychology
- Learning and behaviour
- Evolutionary psychology
- Motivation and emotion
- Advertising
- Consumer behaviour
- Marketing communications
- Communication management