Research Explorer

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Researcher

Rudolf Frambach

Awards & Distinctions

22 Results

1999

Exploratory results on the importance of R&D knowledge domains in businesses with different strategies.

F LANGERAKE NIJSSENRudolf FrambachA GUPTA

A1 Journal Article in R & D MANAGEMENT

1998

Adoption of a service innovation in the business market : an empirical test of supply side variables

Rudolf FrambachHerman BarkemaB. NooteboomM. Wedel

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Market research companies and new product development tools

E. NijsenRudolf Frambach

A2 Journal Article in JOURNAL OF PRODUCT & BRAND MANAGEMENT

1997

Consultative selling in financial services: an observational study of the mortgage mediation process

THMM VERHALLENHJM GREVERudolf Frambach

A2 Journal Article in International Journal of Bank Marketing

De marktgerichtheid van bedrijven in de metalektro-sector

F LANGERAKHR COMMANDEURRudolf Frambach

Exploratory Results on the Moderating Influence of Strategy on the Market Orientation Performance Relationship

F LANGERAKJM TEN NAPELRudolf FrambachHarry Commandeur

Industrial pricing: Practices and Determinants in two Sectors

Rudolf FrambachEJ NIJSSENH HEDDEGEM

Integrale dienstverlening: over onderliggende dimensies en probleemgebieden

S StremerschRudolf FrambachHarry CommandeurP Matthijssens

A4 Journal Article in TIJDSCHRIFT VOOR MARKETING

Review of 'G.J. Hooley & J. Saunders. Competitive positioning. The key to market success

Rudolf Frambach

A2 Journal Article in International Journal of Research in Marketing, nr. 14

The Role of Market Research Companies in the New Product Development Process

EJ NIJSSENRudolf FrambachSAC LOON

The impact of physical attractiveness in advertising on consumer attitude : the role of product involvement

Rebecca van HoveRudolf FrambachPatrick Van Kenhove

The moderating Influence of Strategy on the Market Orientation-Performance Relationship

F LANGERAKHarry CommandeurRudolf FrambachE NAPEL

Tijd van ivoren torens ligt ver achter ons

Rudolf FrambachL Koks

A4 Journal Article in TIJDSCHRIFT VOOR MARKETING

1996

Financial advice: observing the client-advisor interaction process

H GreveRudolf FrambachT Verhallen

A2 Journal Article in MANAGING SERVICE QUALITY

Marktgericht denken en handelen

HCA COMMANDEURRudolf Frambach

Strategic marketing research

Tammo HA BijmoltRudolf FrambachTheo MM Verhallen

A2 Journal Article in JOURNAL OF MARKETING MANAGEMENT

1995

Strategisch technologiebeleid

Rudolf FrambachE NIJSSEN

Competitive reactions to new product introductions: an empirical investigation in industrial markets. EMAC, Berlin, 1999, 126.

Marion DebruyneRudy MoenaertEJ HULTINKRudolf Frambach

Industriële dienstverlening. Kluwer Bedrijfsinformatie, Deventer, 1998, p. 253, ISBN 90-267-2646-5, 253 p.

P MATTHIJSSENSHarry CommandeurW FAESRudolf Frambach

Marketingstrategie; Het schrijven van een strategisch marketingplan, 2e herziene druk. Educatieve Partners Nederland, Houten, 1999, 197 p.

Rudolf FrambachJ NIJSSEN E

Stategy Based Segmentation of Industrial Markets. Industrial Marketing Management, vol. 27, 1998, n° 4, pp. 305-313.

T VERHALLENRudolf FrambachJ PRABHU

Trends in Marketing, Samsom Management Reeks. Alphen aan den Rijn, 1999, 232 p.

Rudolf FrambachT POIESZ