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Researcher
Noel Klein-Reesink
Profile
Projects
Publications & Research Data
Activities
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Patents
3
Results
2025
Likability vs. controversy : investigating the effects of emotions on e-word of mouth (eWOM) reach for the Trump brand
Noel Klein-Reesink
Gino Verleye
A2
Journal Article
in
JOURNAL OF MARKETING AND COMMUNICATION
2025
Stimulating WOM and Raising Purchase Intent for Green Fashion Through Brand Experience
Noel Klein-Reesink
Gino Verleye
U
Journal Article
in
Journal of Marketing and Communication
2025
2020
Revisiting co-creation : necessary success factors for crowdsourcing ideas in a consumer business setting
Noel Klein-Reesink
Liselot Hudders
Lieven De Marez
A2
Journal Article
in
JOURNAL OF MARKETING AND COMMUNICATION
2020