Research Explorer

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Researcher

Noel Klein-Reesink

Publications & Research Data

Awards & Distinctions

3 Results

2025

Likability vs. controversy : investigating the effects of emotions on e-word of mouth (eWOM) reach for the Trump brand

Noel Klein-ReesinkGino Verleye

A2 Journal Article in JOURNAL OF MARKETING AND COMMUNICATION

Stimulating WOM and Raising Purchase Intent for Green Fashion Through Brand Experience

Noel Klein-ReesinkGino Verleye

U Journal Article in Journal of Marketing and Communication

2020

Revisiting co-creation : necessary success factors for crowdsourcing ideas in a consumer business setting

Noel Klein-ReesinkLiselot HuddersLieven De Marez

A2 Journal Article in JOURNAL OF MARKETING AND COMMUNICATION