Research Explorer

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Researcher

Neal Van Loock

Awards & Distinctions

5 Results

2011

The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?

Yves Van VaerenberghDieneke Van de SompelNeal Van LoockIris Vermeir

Bookchapter in Advances in advertising research : breaking new grounds in theory and practice

2010

Advertising repetition and complexity of digital signage advertisements: simplicity rules!

Neal Van LoockIris VermeirMaggie Geuens

Did you hear it on the radio? : the effectiveness of brand name placement in song lyrics

Yves Van VaerenberghDieneke Van de SompelNeal Van LoockIris Vermeir

2009

Older adults' use of new media

Iris VermeirNeal Van Loock

The effect of advertising complexity and repetition on attitude toward digital signage advertisements

Neal Van LoockIris VermeirMaggie Geuens