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Researcher
Neal Van Loock
Profile
Projects
Publications
Activities
Awards & Distinctions
5
Results
2011
The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?
Yves Van Vaerenbergh
Dieneke Van de Sompel
Neal Van Loock
Iris Vermeir
Bookchapter
in
Advances in advertising research : breaking new grounds in theory and practice
2011
2010
Advertising repetition and complexity of digital signage advertisements: simplicity rules!
Neal Van Loock
Iris Vermeir
Maggie Geuens
C3
Conference
2010
Did you hear it on the radio? : the effectiveness of brand name placement in song lyrics
Yves Van Vaerenbergh
Dieneke Van de Sompel
Neal Van Loock
Iris Vermeir
C1
Conference
2010
2009
Older adults' use of new media
Iris Vermeir
Neal Van Loock
C3
Conference
2009
The effect of advertising complexity and repetition on attitude toward digital signage advertisements
Neal Van Loock
Iris Vermeir
Maggie Geuens
C1
Conference
2009