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Researcher
Marijke De Veirman
Profile
Projects
Publications
Activities
Awards & Distinctions
30
Results
2024
Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability
Bo Dhondt
Marijke De Veirman
Dieneke Van de Sompel
U
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2024
2023
“Let’s Talk About Sex…” in Advertising: The Impact of Influencer Nudity on Advertising Likeability
Bo Dhondt
Marijke De Veirman
Dieneke Van de Sompel
U
Conference
2023
2021
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Liselot Hudders
Steffi De Jans
Marijke De Veirman
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2021
The value of influencer marketing for business : a bibliometric analysis and managerial implications
Guoquan Ye
Liselot Hudders
Steffi De Jans
Marijke De Veirman
A1
Journal Article
in
JOURNAL OF ADVERTISING
2021
2020
#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
Steffi De Jans
Dieneke Van de Sompel
Marijke De Veirman
Liselot Hudders
A1
Journal Article
in
COMPUTERS IN HUMAN BEHAVIOR
2020
Building a luxury brand on Instagram : the case of Delvaux
Ineke Tack
Marijke De Veirman
Liselot Hudders
A2
Journal Article
in
MARCHÉ & ORGANISATIONS
2020
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Marijke De Veirman
Liselot Hudders
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2020
Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview
Marijke De Veirman
Regina J. Ahn
Michelle R. Nelson
Jasmine L. Moultire
C1
Conference
2020
Het sprookje van social media influencers : een multi-methode benadering om de overtuigingskracht en het ethische gebruik van influencer marketing te onderzoeken
Marijke De Veirman
Other
2020
The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
Dissertation
2020
2019
#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects
Steffi De Jans
Dieneke Van de Sompel
Marijke De Veirman
Liselot Hudders
C3
Conference
2019
Building a luxury brand on Instagram : Delvaux as a case study
Marijke De Veirman
Ineke Tack
Liselot Hudders
C3
Conference
2019
Disclosing sponsored influencer posts : the role of material connection with a brand and message sidedness
Marijke De Veirman
Liselot Hudders
C3
Conference
2019
Influencer marketing : teenagers as commercial content creators
Marijke De Veirman
Steffi De Jans
Elisabeth Van den Abeele
Liselot Hudders
C3
Conference
2019
Instabragging : the impact of flaunting luxuries on instagram on evaluations of brands endorsed by influencers
Marijke De Veirman
Liselot Hudders
C3
Conference
2019
What is influencer marketing and how does it target children? A review and direction for future research
Marijke De Veirman
Liselot Hudders
Michelle R. Nelson
A1
Journal Article
in
FRONTIERS IN PSYCHOLOGY
2019
2018
Disclosing sponsored Instagram posts : the role of message-sidedness and material connection with the brand
Marijke De Veirman
Liselot Hudders
C3
Conference
2018
The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
C3
Conference
2018
2017
Consumer responses to peers’ luxuriously looking Instagram accounts : the moderating role of materialism
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2017
Consumers’ motivations for lurking and posting in brand communities on social networking sites
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
Patrick De Pelsmacker
Bookchapter
in
Digital advertising : theory and research
2017
Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem.
Marijke De Veirman
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2017
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2017
Using games to raise awareness : how to co-design serious mini-games?
Steffi De Jans
Klara Van Geit
Veroline Cauberghe
Liselot Hudders
Marijke De Veirman
A1
Journal Article
in
COMPUTERS & EDUCATION
2017
2016
Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2016
Why are people interacting with brands on Facebook: unraveling consumers' motivations for lurking and posting on Facebook brand pages
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
C1
Conference
2016
2015
Motivaties voor participatiegedrag op Facebook merkpagina’s
Marijke De Veirman
Veroline Cauberghe
Liselot Hudders
Camille Peckstadt
C3
Conference
2015
Using games to raise awareness: how to co-design serious MiniGames?
Klara Van Geit
Veroline Cauberghe
Liselot Hudders
Marijke De Veirman
P1
Conference
2015
2012
Start to swim, start to run, start to tennis, start to golf … Onderzoek naar het profiel van deelnemers aan 'start-to'-activiteiten
Marijke De Veirman
A4
Journal Article
in
VLAAMS TIJDSCHRIFT VOOR SPORTBEHEER
2012