Research Explorer

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Researcher

Marijke De Veirman

Awards & Distinctions

31 Results

2024

Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability

Bo DhondtMarijke De VeirmanDieneke Van de Sompel

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

2023

'Let’s talk about sex…' in advertising : the impact of influencer nudity on advertising likeability

Bo DhondtMarijke De Veirman

2022

Luxury influencer marketing and subjective well-being

Marijke De VeirmanLiselot Hudders

Bookchapter in The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth

2021

The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Liselot HuddersSteffi De JansMarijke De Veirman

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

The value of influencer marketing for business : a bibliometric analysis and managerial implications

Guoquan YeLiselot HuddersSteffi De JansMarijke De Veirman

A1 Journal Article in JOURNAL OF ADVERTISING

2020

#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations

Steffi De JansDieneke Van de SompelMarijke De VeirmanLiselot Hudders

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

Building a luxury brand on Instagram : the case of Delvaux

Ineke TackMarijke De VeirmanLiselot Hudders

A2 Journal Article in MARCHÉ & ORGANISATIONS

Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising

Marijke De VeirmanLiselot Hudders

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview

Marijke De VeirmanRegina J. AhnMichelle R. NelsonJasmine L. Moultire

Het sprookje van social media influencers : een multi-methode benadering om de overtuigingskracht en het ethische gebruik van influencer marketing te onderzoeken

Marijke De Veirman

The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

2019

#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects

Steffi De JansDieneke Van de SompelMarijke De VeirmanLiselot Hudders

Building a luxury brand on Instagram : Delvaux as a case study

Marijke De VeirmanIneke TackLiselot Hudders

Disclosing sponsored influencer posts : the role of material connection with a brand and message sidedness

Marijke De VeirmanLiselot Hudders

Influencer marketing : teenagers as commercial content creators

Marijke De VeirmanSteffi De JansElisabeth Van den AbeeleLiselot Hudders

Instabragging : the impact of flaunting luxuries on instagram on evaluations of brands endorsed by influencers

Marijke De VeirmanLiselot Hudders

What is influencer marketing and how does it target children? A review and direction for future research

Marijke De VeirmanLiselot HuddersMichelle R. Nelson

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

2018

Disclosing sponsored Instagram posts : the role of message-sidedness and material connection with the brand

Marijke De VeirmanLiselot Hudders

The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

2017

Consumer responses to peers’ luxuriously looking Instagram accounts : the moderating role of materialism

Marijke De VeirmanVeroline CaubergheLiselot Hudders

Consumers’ motivations for lurking and posting in brand communities on social networking sites

Marijke De VeirmanVeroline CaubergheLiselot HuddersPatrick De Pelsmacker

Bookchapter in Digital advertising : theory and research

Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem.

Marijke De VeirmanLiselot HuddersVeroline Cauberghe

How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self

Marijke De VeirmanVeroline CaubergheLiselot Hudders

Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude

Marijke De VeirmanVeroline CaubergheLiselot Hudders

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Using games to raise awareness : how to co-design serious mini-games?

Steffi De JansKlara Van GeitVeroline CaubergheLiselot HuddersMarijke De Veirman

A1 Journal Article in COMPUTERS & EDUCATION

2016

Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude

Marijke De VeirmanVeroline CaubergheLiselot Hudders

Why are people interacting with brands on Facebook: unraveling consumers' motivations for lurking and posting on Facebook brand pages

Marijke De VeirmanVeroline CaubergheLiselot Hudders

2015

Motivaties voor participatiegedrag op Facebook merkpagina’s

Marijke De VeirmanVeroline CaubergheLiselot HuddersCamille Peckstadt

Using games to raise awareness: how to co-design serious MiniGames?

Klara Van GeitVeroline CaubergheLiselot HuddersMarijke De Veirman

2012

Start to swim, start to run, start to tennis, start to golf … Onderzoek naar het profiel van deelnemers aan 'start-to'-activiteiten

Marijke De Veirman

A4 Journal Article in VLAAMS TIJDSCHRIFT VOOR SPORTBEHEER