Research Explorer

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Researcher

Marie De Cannière

Awards & Distinctions

4 Results

2010

Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength

Marie De CannièrePatrick De PelsmackerMaggie Geuens

A1 Journal Article in JOURNAL OF BUSINESS AND PSYCHOLOGY

2008

Direct Marketing: Theoretical delimitation and impact on consumer buying behavior

Juan Carlos Gazquez-AbadMarie De Cannière

A1 Journal Article in UNIVERSIA BUSINESS REVIEW

2006

Investigating the moderating influence of customer characteristics on the relationship between behavioural loyalty and its antecedents

Marie De CannièrePatrick De Pelsmacker

2003

The differential role of strategy specificity in the innovation implementation process

N SchillewaertMarie De CannièreK De Wulf