Research Explorer

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Researcher

Leen Adams

Awards & Distinctions

16 Results

2011

Kan een slank model hamburgers promoten?

Leen AdamsMaggie GeuensTina Tessitore

A4 Journal Article in MARKETINGJAARBOEK : AAN MARKETING DENKEN EN DOEN

The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality

Erlinde CornelisLeen AdamsVeroline Cauberghe

Bookchapter in Advances in advertising research : breaking new ground in theory and practice

The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers

Leen AdamsTineke FaseurMaggie Geuens

A1 Journal Article in JOURNAL OF CONSUMER AFFAIRS

2010

Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness

Leen AdamsMaggie GeuensTina Tessitore

The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality

Erlinde CornelisLeen AdamsVeroline Cauberghe

2009

How Self-Regulatory Focus Shapes Item Responses Regardless of Content

Elke CabooterBert WeijtersLeen Adams

The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too

Leen AdamsTineke FaseurMaggie Geuens

2008

Een gezonde of ongezonde reclameslogan? That's the question

Leen AdamsMaggie Geuens

Bookchapter in Marketingjaarboek 2008

Meer dan 25 jaar AIDS-preventiecampagnes : wanneer werd er wat gecommuniceerd?

Leen AdamsMaggie Geuens

Bookchapter in Marketing denken en doen

More than 20 years of aids prevention: what has been said when and to whom?

Leen AdamsMaggie Geuens

Promoting help for victims of child abuse: using positive or negative, certain or uncertain emotions?

Tineke FaseurLeen AdamsMaggie Geuens

The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus

Leen AdamsMaggie GeuensIris Vermeir

The influence of self-regulatory focus and context in the effectiveness of emotional health campaigns

Leen AdamsTineke FaseurMaggie Geuens

2007

Healthy or unhealthy slogans: That's the question

Leen AdamsMaggie Geuens

A1 Journal Article in JOURNAL OF HEALTH COMMUNICATION

2006

The role of self-regulatory focus in consumer satisfaction

Leen AdamsMaggie Geuens

2005

Healthy or unhealthy slogans. That's the question

Leen AdamsMaggie Geuens