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Researcher
Laura De Kerpel
Profile
Projects
Publications
Activities
Awards & Distinctions
10
Results
2024
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
Laura De Kerpel
Anneleen Van Kerckhove
Tina Tessitore
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2024
Oops! Sorry, my bad : how apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations
Laura De Kerpel
Anneleen Van Kerckhove
Tina Tessitore
A1
Journal Article
in
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
2024
2023
Advocating beyond call of duty : a review of employee advocacy and a call for research
Laura De Kerpel
Anneleen Van Kerckhove
A2
Journal Article
in
MANAGEMENT REVIEW QUARTERLY
2023
Employee advocacy on social media : what employees want to share vs. consumers want to see
Laura De Kerpel
Anneleen Van Kerckhove
Gudrun Roose
C3
Conference
2023
The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications
Laura De Kerpel
Anneleen Van Kerckhove
Tina Tessitore
Dissertation
2023
2022
Advocating beyond call of duty : how to unlock the potential of employee advocacy platforms
Laura De Kerpel
Anneleen Van Kerckhove
Gudrun Roose
C3
Conference
2022
2021
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions
Laura De Kerpel
Anneleen Van Kerckhove
Tina Tessitore
C3
Conference
2021
2020
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions
Laura De Kerpel
Barbara Kobuszewski Volles
Anneleen Van Kerckhove
A1
Journal Article
in
FOODS
2020
2019
Starting off with an apology : paving the way to consumer persuasion?
Laura De Kerpel
Anneleen Van Kerckhove
Tina Tessitore
C1
Conference
2019
Starting with an apology : paving the way to consumer persuasion?
Laura De Kerpel
C1
Conference
2019