Research Explorer

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Researcher

Laura De Kerpel

4 Results

2021

Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

2020

Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions

Laura De KerpelBarbara Kobuszewski VollesAnneleen Van Kerckhove

A1 Journal Article in FOODS

2019

Starting off with an apology : paving the way to consumer persuasion?

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

Starting with an apology : paving the way to consumer persuasion?

Laura De Kerpel