Research Explorer

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Researcher

Laura De Kerpel

Awards & Distinctions

10 Results

2024

Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

The Art of Persuasion: Three Novel Ways to Utilize the Power of Persuasion in Marketing Communications

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

2023

Advocating beyond call of duty : a review of employee advocacy and a call for research

Laura De KerpelAnneleen Van Kerckhove

A2 Journal Article in MANAGEMENT REVIEW QUARTERLY

Employee advocacy on social media : what employees want to share vs. consumers want to see

Laura De KerpelAnneleen Van KerckhoveGudrun Roose

The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

2022

Advocating beyond call of duty : how to unlock the potential of employee advocacy platforms

Laura De KerpelAnneleen Van KerckhoveGudrun Roose

2021

Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

2020

Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions

Laura De KerpelBarbara Kobuszewski VollesAnneleen Van Kerckhove

A1 Journal Article in FOODS

2019

Starting off with an apology : paving the way to consumer persuasion?

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

Starting with an apology : paving the way to consumer persuasion?

Laura De Kerpel