Research Explorer

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Researcher

Lana Mulier

Publications & Research Data

Awards & Distinctions

8 Results

2021

Food on the move : the impact of implied motion in pictures on food perceptions through anticipated pleasure of consumption

Lana MulierEva MeerssemanIris VermeirHendrik Slabbinck

A1 Journal Article in FOODS

Make it move : the effectiveness of using motion techniques in visual marketing trends

Lana MulierIris VermeirHendrik Slabbinck

This way up : the effectiveness of mobile vertical video marketing

Lana MulierHendrik SlabbinckIris Vermeir

A1 Journal Article in JOURNAL OF INTERACTIVE MARKETING

2020

GIF it to me : the effect of animation on sense of urgency and impulse buying

Lana MulierHendrik SlabbinckIris Vermeir

Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising

Gudrun RooseLana Mulier

A1 Journal Article in FOODS

2018

Approach and loss aversion : consumer responses to approaching and receding stimuli in advertising

Lana MulierIris VermeirHendrik Slabbinck

2017

Fight or Flight? Consumers' Implicit and Explicit Emotional Reactions to Looming Threat

Lana MulierHendrik SlabbinckIris Vermeir

Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat

Lana MulierHendrik SlabbinckIris Vermeir