Research Explorer

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Researcher

Kristof De Wulf

Awards & Distinctions

22 Results

2003

Investments in consumer relationships: a critical reassessment and model extension

G Odekerken-SchröderKristof De WulfPatrick Van Kenhove

A2 Journal Article in THE INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH

2002

Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis.

G ODEKERKEN-SCHRODERKristof De WulfN HOFSTEE

A1 Journal Article in INTERNATIONAL MARKETING REVIEW

The influence of topic involvement on mail-survey response behavior.

Patrick Van KenhoveKatrien WijnenKristof De Wulf

A1 Journal Article in PSYCHOLOGY & MARKETING

2001

A critical review of theories underlying relationship marketing in the context of explaining consumer relationships.

Kristof De WulfG ODEKERKEN-SCHRODER

A1 Journal Article in JOURNAL FOR THE THEORY OF SOCIAL BEHAVIOUR

The Differential Impact of Product, Service and Relationship Efforts on Attitudinal and Behavioral Outcomes in Retailing

F DE BOECKKristof De WulfPatrick Van KenhoveG ODEKERKEN-SCHRÖDER

The Impact of the Learning Process on Task Definitions, Store Choice and Store Saliences

Patrick Van KenhoveKristof De WulfW VAN WATERSCHOOT

The impact of quality on store loyalty: a contingency approach

G Odekerken-SchroderKristof De WulfH KasperM KleijnenJ HoekstraHarry Commandeur

A1 Journal Article in TOTAL QUALITY MANAGEMENT

2000

De strijd om de klant: hoe kunnen retailers vandaag hun klantenrelaties versterken

Kristof De Wulf

Bookchapter in Marketing en communicatie overmorgen : a brave new world?

Simulating the principle of database marketing through DARTS

Kristof De WulfNiels SchillewaertE VAN VOOREN

A2 Journal Article in JOURNAL OF DATABASE MARKETING

The opening and reading behavior of business to business direct mail

Kristof De WulfJ. C. HOEKSTRAHarry Commandeur

A1 Journal Article in INDUSTRIAL MARKETING MANAGEMENT

Winkeltrouw bevorderen via relatiemarketing

GJ Odekerken-SchroderKristof De WulfJC HoekstraJ KasperHarry Commandeur

A2 Journal Article in MAANDBLAD VOOR ACCOUNTANCY EN BEDRIJFSECONOMIE

1999

The impact of task definition on store choice and store-attribute saliences

Patrick Van KenhoveW VAN WATERSCHOOTKristof De Wulf

The impact of task definition on store-attribute saliences and store choice

Patrick Van KenhoveKristof De WulfW VAN WATERSCHOOT

A1 Journal Article in JOURNAL OF RETAILING

1998

Trouw via klantenbindingssystemen: utopie of werkelijkheid ?

Kristof De WulfC VERGULT

1996

De principes van database marketing

Kristof De Wulf

Bookchapter in Van Vooren, E. (ed.), Direct marketing inspiratieboek, Tielt, Lannoo, chapter 7

De toverkracht van nieuwe media

Kristof De Wulf

Bookchapter in Van Vooren, E. (ed.), Direct marketing inspiratieboek, Tielt, Lannoo, chapter 3

Successfully integrating direct marketing into the sales cycle

Kristof De WulfNiels SchillewaertPatrick Van Kenhove

The battle for loyal customers: building learning relationships or developing reward programmes ?

Kristof De Wulf

1994

Gemiddelde respons in België ligt op 6,47 %

Kristof De Wulf

Onderzoek naar de kwaliteit van consumentenbestanden. De Vlerick School voor Management, Direct Marketing Research Center, 1995, 25 p.

Kristof De Wulf

Onderzoek naar het gebruik van en de ervaringen met marketing databases. De Vlerick School voor Management, Direct marketing Research Center, 1995, 91 p.

Kristof De Wulf

Onderzoek naar het open- en leesgedrag van business-to-business direct mail. De Vlerick School voor Management, Direct Marketing Research Center, 1995, 50 p.

Kristof De Wulf