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Researcher
Kristof De Wulf
Profile
Projects
Publications
Activities
Awards & Distinctions
22
Results
2003
Investments in consumer relationships: a critical reassessment and model extension
G Odekerken-Schröder
Kristof De Wulf
Patrick Van Kenhove
A2
Journal Article
in
THE INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH
2003
2002
Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis.
G ODEKERKEN-SCHRODER
Kristof De Wulf
N HOFSTEE
A1
Journal Article
in
INTERNATIONAL MARKETING REVIEW
2002
The influence of topic involvement on mail-survey response behavior.
Patrick Van Kenhove
Katrien Wijnen
Kristof De Wulf
A1
Journal Article
in
PSYCHOLOGY & MARKETING
2002
2001
A critical review of theories underlying relationship marketing in the context of explaining consumer relationships.
Kristof De Wulf
G ODEKERKEN-SCHRODER
A1
Journal Article
in
JOURNAL FOR THE THEORY OF SOCIAL BEHAVIOUR
2001
The Differential Impact of Product, Service and Relationship Efforts on Attitudinal and Behavioral Outcomes in Retailing
F DE BOECK
Kristof De Wulf
Patrick Van Kenhove
G ODEKERKEN-SCHRÖDER
C1
Conference
2001
The Impact of the Learning Process on Task Definitions, Store Choice and Store Saliences
Patrick Van Kenhove
Kristof De Wulf
W VAN WATERSCHOOT
C1
Conference
2001
The impact of quality on store loyalty: a contingency approach
G Odekerken-Schroder
Kristof De Wulf
H Kasper
M Kleijnen
J Hoekstra
Harry Commandeur
A1
Journal Article
in
TOTAL QUALITY MANAGEMENT
2001
2000
De strijd om de klant: hoe kunnen retailers vandaag hun klantenrelaties versterken
Kristof De Wulf
Bookchapter
in
Marketing en communicatie overmorgen : a brave new world?
2000
Simulating the principle of database marketing through DARTS
Kristof De Wulf
Niels Schillewaert
E VAN VOOREN
A2
Journal Article
in
JOURNAL OF DATABASE MARKETING
2000
The opening and reading behavior of business to business direct mail
Kristof De Wulf
J. C. HOEKSTRA
Harry Commandeur
A1
Journal Article
in
INDUSTRIAL MARKETING MANAGEMENT
2000
Winkeltrouw bevorderen via relatiemarketing
GJ Odekerken-Schroder
Kristof De Wulf
JC Hoekstra
J Kasper
Harry Commandeur
A2
Journal Article
in
MAANDBLAD VOOR ACCOUNTANCY EN BEDRIJFSECONOMIE
2000
1999
The impact of task definition on store choice and store-attribute saliences
Patrick Van Kenhove
W VAN WATERSCHOOT
Kristof De Wulf
C1
Conference
1999
The impact of task definition on store-attribute saliences and store choice
Patrick Van Kenhove
Kristof De Wulf
W VAN WATERSCHOOT
A1
Journal Article
in
JOURNAL OF RETAILING
1999
1998
Trouw via klantenbindingssystemen: utopie of werkelijkheid ?
Kristof De Wulf
C VERGULT
[0-9]{2}
1998
1996
De principes van database marketing
Kristof De Wulf
Bookchapter
in
Van Vooren, E. (ed.), Direct marketing inspiratieboek, Tielt, Lannoo, chapter 7
1996
De toverkracht van nieuwe media
Kristof De Wulf
Bookchapter
in
Van Vooren, E. (ed.), Direct marketing inspiratieboek, Tielt, Lannoo, chapter 3
1996
Successfully integrating direct marketing into the sales cycle
Kristof De Wulf
Niels Schillewaert
Patrick Van Kenhove
C1
Conference
1996
The battle for loyal customers: building learning relationships or developing reward programmes ?
Kristof De Wulf
C1
Conference
1996
1994
Gemiddelde respons in België ligt op 6,47 %
Kristof De Wulf
[0-9]{2}
1994
Onderzoek naar de kwaliteit van consumentenbestanden. De Vlerick School voor Management, Direct Marketing Research Center, 1995, 25 p.
Kristof De Wulf
Book
Onderzoek naar het gebruik van en de ervaringen met marketing databases. De Vlerick School voor Management, Direct marketing Research Center, 1995, 91 p.
Kristof De Wulf
Book
Onderzoek naar het open- en leesgedrag van business-to-business direct mail. De Vlerick School voor Management, Direct Marketing Research Center, 1995, 50 p.
Kristof De Wulf
[0-9]{2}