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Researcher
Khalid Mehmood
Profile
Projects
Publications
Activities
Awards & Distinctions
15
Results
2024
The transformative potential of AI-enabled personalization across cultures
Khalid Mehmood
Katrien Verleye
Arne De Kesyser
Bart Larivière
U
Journal Article
in
Journal of Services Marketing
2024
2023
Impact of Internet of Things on business policy : the mediating role of marketing intelligence capability
Ansar Abbass
Khalid Mehmood
A2
Journal Article
in
INTERNATIONAL JOURNAL OF BUSINESS INFORMATION SYSTEMS
2023
Piloting personalization research through data-rich environments : a literature review and future research agenda
Khalid Mehmood
Katrien Verleye
Arne De Keyser
Bart Larivière
A1
Journal Article
in
JOURNAL OF SERVICE MANAGEMENT
2023
Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media: an integrative framework and future research directions
Raouf Ahmad Rather
Khalid Mehmood
Tareq Rasul
Lisa Cain
Huda Khan
Bookchapter
in
Handbook of Customer Engagement in Tourism Marketing
2023
The transformative potential of AI-enabled personalization
Khalid Mehmood
Katrien Verleye
Arne De Keyser
Bart Larivière
C3
Conference
2023
2022
The transformative potential of personalization in a data rich world
Khalid Mehmood
Katrien Verleye
Arne De Keyser
Bart Larivière
C3
Conference
2022
The transformative potential of personalization in a data rich world
Khalid Mehmood
Katrien Verleye
Arne De Keyser
Bart Larivière
C3
Conference
2022
The transformative potential of personalization in a data-rich world
Khalid Mehmood
Katrien Verleye
Arne De Keyser
Bart Larivière
C3
Conference
2022
2021
Personalization : toward better grasping its transformative impact
Khalid Mehmood
Katrien Verleye
Arne De Keyser
Bart Larieverie
C3
Conference
2021
Understanding digital marketing adoption in India : integrated by technology acceptance model (TAM) and theory of planned behaviour (TPB) framework
Khalid Mehmood
Ansar Abbas
A2
Journal Article
in
JOURNAL OF MANAGEMENT SCIENCES (KARACHI.)
2021
2020
Making personalization work : a review of 45 years of personalization research and its customer outcomes
Khalid Mehmood
Katrien Verleye
Arne De Keyser
C1
Conference
2020
The role of organizational culture in job satisfaction and turnover : a study of Pakistani employees
Ansar Abbas
Roman Khan
Fizza Ishaq
Khalid Mehmood
A2
Journal Article
in
BUSINESS ETHICS AND LEADERSHIP
2020
2016
Measuring brand loyalty in cola market : a three dimensional approach
Usman Ehsan
Khalid Mehmood
Sanem Sehribanoglu
A2
Journal Article
in
ABASYN UNIVERSITY JOURNAL OF SOCIAL SCIENCES
2016
2013
Achieving sustainable competitive advantage through service quality : an analysis of Pakistan’s telecom sector
Khalid Mehmood
Imtiaz Ahmad Warraich
Muhammad Asif
A2
Journal Article
in
GLOBAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH
2013
2011
One report : bringing change in corporate reporting through integration of financial and non-financial performance disclosure
Zubair Azam
Khalid Mehmood
Sajid Hussain Awan
A2
Journal Article
in
INTERNATIONAL JOURNAL OF ACCOUNTING AND FINANCIAL REPORTING
2011