Research Explorer

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Researcher

Khalid Mehmood

Awards & Distinctions

18 Results

2024

Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective

Khalid MehmoodMohsin Abdur RehmanArslan RafiEmmanuel Mogaji

Bookchapter in A Research Agenda For Tourism, Hospitality And The Metaverse

From promises to practice : unraveling the psychological impact of generative AI on organizational dynamics

Khalid MehmoodKatrien VerleyeArne De KesyserBart Larivière

From promises to practice : unraveling users’ mental models about the implications of large language models (LLMs) for users

Khalid MehmoodKatrien VerleyeArne De KesyserBart Larivière

The transformative potential of AI-enabled personalization across cultures

Khalid MehmoodKatrien VerleyeArne De KeyserBart Larivière

A1 Journal Article in JOURNAL OF SERVICES MARKETING

2023

Impact of Internet of Things on business policy : the mediating role of marketing intelligence capability

Ansar AbbassKhalid Mehmood

A2 Journal Article in INTERNATIONAL JOURNAL OF BUSINESS INFORMATION SYSTEMS

Piloting personalization research through data-rich environments : a literature review and future research agenda

Khalid MehmoodKatrien VerleyeArne De KeyserBart Larivière

A1 Journal Article in JOURNAL OF SERVICE MANAGEMENT

Post-COVID-19-based customer engagement creation and contributions in tourism and hospitality social media : an integrative framework and future research directions

Raouf Ahmad RatherKhalid MehmoodTareq RasulLisa CainHuda Khan

Bookchapter in Handbook of customer engagement in tourism marketing : research handbooks in tourism series

The transformative potential of AI-enabled personalization

Khalid MehmoodKatrien VerleyeArne De KeyserBart Larivière

2022

The transformative potential of personalization in a data rich world

Khalid MehmoodKatrien VerleyeArne De KeyserBart Larivière

The transformative potential of personalization in a data rich world

Khalid MehmoodKatrien VerleyeArne De KeyserBart Larivière

The transformative potential of personalization in a data-rich world

Khalid MehmoodKatrien VerleyeArne De KeyserBart Larivière

2021

Personalization : toward better grasping its transformative impact

Khalid MehmoodKatrien VerleyeArne De KeyserBart Larieverie

Understanding digital marketing adoption in India : integrated by technology acceptance model (TAM) and theory of planned behaviour (TPB) framework

Khalid MehmoodAnsar Abbas

A2 Journal Article in JOURNAL OF MANAGEMENT SCIENCES (KARACHI.)

2020

Making personalization work : a review of 45 years of personalization research and its customer outcomes

Khalid MehmoodKatrien VerleyeArne De Keyser

The role of organizational culture in job satisfaction and turnover : a study of Pakistani employees

Ansar AbbasRoman KhanFizza IshaqKhalid Mehmood

A2 Journal Article in BUSINESS ETHICS AND LEADERSHIP

2016

Measuring brand loyalty in cola market : a three dimensional approach

Usman EhsanKhalid MehmoodSanem Sehribanoglu

A2 Journal Article in ABASYN UNIVERSITY JOURNAL OF SOCIAL SCIENCES

2013

Achieving sustainable competitive advantage through service quality : an analysis of Pakistan’s telecom sector

Khalid MehmoodImtiaz Ahmad WarraichMuhammad Asif

A2 Journal Article in GLOBAL JOURNAL OF MANAGEMENT AND BUSINESS RESEARCH

2011

One report : bringing change in corporate reporting through integration of financial and non-financial performance disclosure

Zubair AzamKhalid MehmoodSajid Hussain Awan

A2 Journal Article in INTERNATIONAL JOURNAL OF ACCOUNTING AND FINANCIAL REPORTING