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Researcher
Khalid Mehmood
Profile
Projects
Publications
Activities
6
Results
2023
Piloting personalization research through data-rich environments : a literature review and future research agenda
Khalid Mehmood
Katrien Verleye
Bart Larivière
A1
Journal Article
in
JOURNAL OF SERVICE MANAGEMENT
2023
2022
Impact of Internet of Things on business policy : the mediating role of marketing intelligence capability
Khalid Mehmood
A2
Journal Article
in
INTERNATIONAL JOURNAL OF BUSINESS INFORMATION SYSTEMS
2022
The transformative potential of personalization in a data rich world
Khalid Mehmood
Katrien Verleye
Arne De Keyser
Bart Larivière
C3
Conference
2022
The transformative potential of personalization in a data-rich world
Khalid Mehmood
Katrien Verleye
Bart Larivière
C3
Conference
2022
2021
Personalization : toward better grasping its transformative impact
Khalid Mehmood
Katrien Verleye
C3
Conference
2021
2020
Making personalization work : a review of 45 years of personalization research and its customer outcomes
Khalid Mehmood
Katrien Verleye
Arne De Keyser
C1
Conference
2020