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Researcher
Katho Jacobs
Profile
Projects
Publications & Research Data
Activities
Awards & Distinctions
Patents
11
Results
2026
Blurring boundaries : how gambling sub-brands in sport sponsorship shape sport fans perceptions
Katho Jacobs
Steffi De Jans
Bram Constandt
Tom Evens
C3
Conference
2026
2025
Blurry lines : the emergence of gambling sub-brands in sport sponsorship and its perceived impact on sport fans
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
C3
Conference
2025
Exploring the Normalization Link Between Gambling Marketing Exposure and Sports Betting During a Mega Sport Event: The Case of EURO 2024
Bram Constandt
Katho Jacobs
Bram Hartmann
Steffi De Jans
Liselot Hudders
U
Conference
2025
Hidden in plain sight : exploring the subtle role of gambling sub-brand sponsorship in sport and its perceived impact on fan perceptions
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
C3
Conference
2025
In the arena of debate : a systematic literature review on sports sponsorship by controversial industries
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
A1
Journal Article
in
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
2025
Shaping the odds : gambling communication normalized betting and fostered illusions of control during EURO 2024
Katho Jacobs
Bram Hartmann
Bram Constandt
Liselot Hudders
Steffi De Jans
A1
Journal Article
in
HEALTH PROMOTION INTERNATIONAL
2025
Shaping the odds : how gambling communication drives normalization, and illusion of control in EURO 2024 gambling behaviour
Katho Jacobs
Bram Hartmann
Liselot Hudders
Bram Constandt
Steffi De Jans
C3
Conference
2025
To serve or not to serve? Exploring gambling-related abuse in tennis
Bram Constandt
Lauranna Teunissen
Katho Jacobs
C3
Conference
2025
2024
Do fans care? An explorative study on football fans’ perceptions about the moral appropriateness of controversial sports sponsorships
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
C3
Conference
2024
Do fans care? An explorative study on soccer fans’ perceptions about the moral appropriateness of unhealthy sports sponsorships
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
C3
Conference
2024
Sports sponsorship by controversial industries : a systematic literature review
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
C3
Conference
2024