Research Explorer

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Researcher

Katho Jacobs

Publications & Research Data

Awards & Distinctions

9 Results

2025

Blurry lines : the emergence of gambling sub-brands in sport sponsorship and its perceived impact on sport fans

Katho JacobsSteffi De JansTom EvensBram Constandt

Exploring the Normalization Link Between Gambling Marketing Exposure and Sports Betting During a Mega Sport Event: The Case of EURO 2024

Bram ConstandtKatho JacobsBram HartmannSteffi De JansLiselot Hudders

In the arena of debate : a systematic literature review on sports sponsorship by controversial industries

Katho JacobsSteffi De JansTom EvensBram Constandt

A1 Journal Article in INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

Shaping the odds : gambling communication normalized betting and fostered illusions of control during EURO 2024

Katho JacobsBram HartmannBram ConstandtLiselot HuddersSteffi De Jans

A1 Journal Article in HEALTH PROMOTION INTERNATIONAL

Shaping the odds : how gambling communication drives normalization, and illusion of control in EURO 2024 gambling behaviour

Katho JacobsBram HartmannLiselot HuddersBram ConstandtSteffi De Jans

To serve or not to serve? Exploring gambling-related abuse in tennis

Bram ConstandtLauranna TeunissenKatho Jacobs

2024

Do fans care? An explorative study on football fans’ perceptions about the moral appropriateness of controversial sports sponsorships

Katho JacobsSteffi De JansTom EvensBram Constandt

Do fans care? An explorative study on soccer fans’ perceptions about the moral appropriateness of unhealthy sports sponsorships

Katho JacobsSteffi De JansTom EvensBram Constandt

Sports sponsorship by controversial industries : a systematic literature review

Katho JacobsSteffi De JansTom EvensBram Constandt