Research Explorer

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Researcher

Katarina Panic

Awards & Distinctions

24 Results

2017

Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda

Liselot HuddersPieter De PauwVeroline CaubergheKatarina PanicBrahim ZaroualiEsther Rozendaal

A1 Journal Article in JOURNAL OF ADVERTISING

2016

Fundraising in an interactive online environment

Katarina PanicLiselot HuddersVeroline Cauberghe

A1 Journal Article in NONPROFIT AND VOLUNTARY SECTOR QUARTERLY

How advertising literacy training affect children’s responses to television commercials versus advergames

Liselot HuddersVeroline CaubergheKatarina Panic

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos

Liselot HuddersVeroline CaubergheTine FaseurKatarina Panic

Bookchapter in Advertising in new formats and media : current research and implications for marketers

2015

AdLit : children's advertising literacy in a new media environment

Liselot HuddersVeroline CaubergheKatarina PanicBritt AdamsKristien DaemsPieter De PauwPatrick De PelsmackerLiesbeth HellemansEva LievensBrahim Zarouali

Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs

Liselot HuddersVeroline CaubergheKatarina PanicWendy De Vos

Bookchapter in Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative

2014

Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs

Liselot HuddersVeroline CaubergheKatarina PanicWendy De VosSilvie Herrebaut

New, digital media and the effectiveness of persuasive communication strategies in a social marketing context

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals

Katarina PanicVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in JOURNAL OF HEALTH COMMUNICATION

Social health education programs at school: investigating the integration of serious games in the curriculum

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Bookchapter in Media and education in the digital age : concepts, assessments, subversions

2013

Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses

Katarina PanicVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in JOURNAL OF ADVERTISING

The effect of advertising literacy on children's brand evaluations in an advergame context: the mediating effect of affective reactions towards the game

Katarina PanicLiselot HuddersVeroline Cauberghe

2012

Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude

Liselot HuddersVeroline CaubergheKatarina PanicTine FaseurEva Zimmerman

Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats

Katarina PanicLiselot HuddersKarl DestoopVeroline CauberghePatrick De Pelsmacker

Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioural response

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Comparing TV ads and andergames targeting children : the impact of persuasion knowledge on behavioral response

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Promoting dental care to children using traditional and interactive media following threat appeals

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media

Veroline CauberghePatrick De PelsmackerLiselot HuddersKatarina PanicDestoop Karl

2011

Impact of an interactive anti-speeding threat appeal: how much threat is too much?

Katarina PanicVeroline CauberghePatrick De Pelsmacker

A1 Journal Article in CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING

The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising

Katarina PanicVeroline CaubergheDelphine Verhoye

Bookchapter in Advances in advertising research (vol. 2) : breaking new ground in theory and practice

The impact of congruency and time pressure during simultaneous exposure in an IDTV context

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Bookchapter in Advertising : types, trends and controversies

2010

Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement

Katarina PanicVeroline CauberghePatrick De Pelsmacker

Targeting older consumers: exploring the advertising impact of the (subjective) age of models used in advertising

Katarina PanicVeroline CaubergheDelphine Verhoye

2009

Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much?

Katarina PanicVeroline CauberghePatrick De Pelsmacker