Research Explorer

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Researcher

Jonathan Burez

Awards & Distinctions

4 Results

2007

CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services

Jonathan BurezDirk Van den Poel

A1 Journal Article in EXPERT SYSTEMS WITH APPLICATIONS

Defining, predicting and preventing customer churn in contractual settings

Jonathan BurezDirk Van den Poel

Internet banking as a means to reduce customer churn: a field experiment

Jonathan BurezDirk Van den Poel

2004

The two benefits of mere-measurement

Jonathan BurezDirk Van den Poel