Research Explorer

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Researcher

Jasper Dezwaef

Awards & Distinctions

3 Results

2022

Measuring consumers’ willingness-to-pay with reaction times & mouse tracking

Jonathan D’hondtBarbara BriersJasper Dezwaef

2020

Investigating the potential of implicit measures in pricing research

Jasper DezwaefMarcel BrassJelle Demanet

2019

Beyond asking : exploring the use of automatic price evaluations to implicitly estimate consumers’ willingness-to-pay

Jasper DezwaefEmiel CraccoJelle DemanetTimothy DesmetMarcel Brass

A1 Journal Article in PLOS ONE