Research Explorer

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Researcher

Hendrik Hendrickx

Awards & Distinctions

11 Results

2005

A Taxonomy of Desired Brand Personalities: Empirical Evidence for 11 Countries

Nele GeeromsPatrick Van KenhoveHendrik Hendrickx

2002

ILLOGIC: computer-assisted model for interpretive analysis of qualitative data

Hendrik HendrickxPeter VlerickPatrick Van KenhoveIris VermeirAnick Bosmans

Bookchapter in Mens en organisatie : liber amicorum Pol Coetsier

The influence of need for closure on consumer's choice behaviour.

Iris VermeirPatrick Van KenhoveHendrik Hendrickx

A1 Journal Article in JOURNAL OF ECONOMIC PSYCHOLOGY

2001

Persuasive communication: Exploring self-referencing in affective ads.

Anick BosmansPatrick Van KenhoveHendrik Hendrickx

The effect of mood on self-referencing in a persuasion context.

Anick BosmansPeter VlerickPatrick Van KenhoveHendrik Hendrickx

A1 Journal Article in ADVANCES IN CONSUMER RESEARCH

The influence of mood on the evaluation of negatively valenced mental Categories

Anick BosmansPatrick Van KenhoveHendrik Hendrickx

2000

Automatic activation of the self in a persuasion context.

Anick BosmansPeter VlerickPatrick Van KenhoveHendrik Hendrickx

A1 Journal Article in ADVANCES IN CONSUMER RESEARCH

ILLOGIC: computer-assisted model for interpretive analysis of qualitative data

Hendrik HendrickxPeter VlerickPatrick Van KenhoveIris VermeirAnick Bosmans

Mood and evaluation: The effect of mood on the evaluation of negatively valenced mental categories.

Anick BosmansP VLERICKPatrick Van KenhoveHendrik Hendrickx

1999

Motivational marketing research revisited

Jan CallebautMadeleine JanssensDiane Op de BeeckDirk LorréHendrik HendrickxHelmut Gaus

The influence of need for closure on choice behaviour

Iris VermeirPatrick Van KenhoveP VlerickHendrik Hendrickx