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Researcher
Griet Verhaert
Profile
Projects
Publications
Activities
Awards & Distinctions
7
Results
2012
The role of seed money and threshold size in optimizing fundraising campaigns: past behavior matters!
Griet Verhaert
Dirk Van den Poel
A1
Journal Article
in
EXPERT SYSTEMS WITH APPLICATIONS
2012
2011
Empathy as added value in predicting donation behavior
Griet Verhaert
Dirk Van den Poel
A1
Journal Article
in
JOURNAL OF BUSINESS RESEARCH
2011
Improving campaign success rate by tailoring donation requests along the donor lifecycle
Griet Verhaert
Dirk Van den Poel
A1
Journal Article
in
JOURNAL OF INTERACTIVE MARKETING
2011
2010
Predicting decisions to donate and generosity in real-life: the added value of including measures of empathy
Griet Verhaert
Dirk Van den Poel
C3
Conference
2010
The Role of Seed Money and Threshold Size in Optimizing Fundraising Campaigns: Past Behavior Matters!
Griet Verhaert
Dirk Van den Poel
C3
Conference
2010
The role of database marketing in improving direct mail fundraising
Griet Verhaert
Dirk Van den Poel
Dissertation
2010
2007
Combining Joint Optimization of Customer Segmentation and Marketing Communications Policy to Maximize (poster presentation)
Griet Verhaert
Dirk Van den Poel
C1
Conference
2007