Research Explorer

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Researcher

Geert Verstraeten

Awards & Distinctions

6 Results

2007

Predicting customer loyalty using the internal transactional database

Wouter BuckinxGeert VerstraetenDirk Van den Poel

A1 Journal Article in EXPERT SYSTEMS WITH APPLICATIONS

2005

Issues in predictive modeling of individual customer behavior : applications in targeted marketing and consumer credit scoring

Geert VerstraetenDirk Van den Poel

The impact of sample bias on consumer credit scoring performance and profitability

Geert VerstraetenDirk Van den Poel

A1 Journal Article in JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY

2004

Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers

B BAESENSGeert VerstraetenDirk Van den PoelM EGMONT-PETERSENPatrick Van KenhoveJ VANTHIENEN

A1 Journal Article in EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

2003

Quantifying credit scoring performance

Geert VerstraetenDirk Van den Poel

Bookchapter in Data mining IV

2002

Targeting Long-Life Customers: Towards a Segmented CRM Approach

Geert VerstraetenB BAESENSDirk Van den PoelM EGMONT-PETERSENPatrick Van KenhoveJ VANTHIENEN