Research Explorer

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Researcher

Freya De Keyzer

Publications & Research Data

Awards & Distinctions

5 Results

2023

The processing of native advertising compared to banner advertising : an eye-tracking experiment

Freya De KeyzerNathalie DensPatrick De Pelsmacker

A1 Journal Article in ELECTRONIC COMMERCE RESEARCH

2022

How and when personalized advertising leads to brand attitude, click, and WOM intention

Freya De KeyzerNathalie DensPatrick De Pelsmacker

A1 Journal Article in JOURNAL OF ADVERTISING

2021

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

Ana Isabel LopesNathalie DensPatrick De PelsmackerFreya De Keyzer

A1 Journal Article in ONLINE INFORMATION REVIEW

2019

The impact of relational characteristics on consumer responses to word of mouth on social networking sites

Freya De KeyzerNathalie DensPatrick De Pelsmacker

A1 Journal Article in INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

2018

Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection

Freya De KeyzerNathalie DensPatrick De Pelsmacker