Research Explorer

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Researcher

Femke Loose

Awards & Distinctions

7 Results

2023

A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents

Femke LooseLiselot HuddersSteffi De JansIni Vanwesenbeeck

A2 Journal Article in YOUNG CONSUMERS

Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

A1 Journal Article in JOURNAL OF ADVERTISING

Uncovering the YouTube generation : a multi-method approach to unveil the challenges YouTube advertising poses for preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

2022

A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

2021

Too young to know? Preschool children’s knowledge and understanding of (digital) advertising

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans