Manage settings
MENU
About this site
In het Nederlands
Home
Researchers
Projects
Organisations
Publications
Infrastructure
Contact
Research Explorer
Your browser does not support JavaScript or JavaScript is not enabled. Without JavaScript some functions of this webapplication may be disabled or cause error messages. To enable JavaScript, please consult the manual of your browser or contact your system administrator.
Researcher
Femke Loose
Profile
Projects
Publications
Activities
Awards & Distinctions
7
Results
2023
A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Femke Loose
Liselot Hudders
Steffi De Jans
Ini Vanwesenbeeck
A2
Journal Article
in
YOUNG CONSUMERS
2023
Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
A1
Journal Article
in
JOURNAL OF ADVERTISING
2023
Uncovering the YouTube generation : a multi-method approach to unveil the challenges YouTube advertising poses for preschool children
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
Dissertation
2023
2022
A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
C3
Conference
2022
Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
C3
Conference
2022
Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
C3
Conference
2022
2021
Too young to know? Preschool children’s knowledge and understanding of (digital) advertising
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
C3
Conference
2021