Esther De Smet is Senior Research Policy Advisor at the Research Department of Ghent University with a penchant for knowledge management and communication. She has been co-ordinating the university’s strategy on societal impact of research since 2013. She is also project lead on the institutional research information system (GISMO). Her passion is creating a stimulating and nurturing research environment at Ghent and putting her university’s research on the local and global map. Esther invests a lot of time and energy into her personal network of researchers and other partners in research communication and developing her own skills. She leads workshops on communication strategy, impact, digital presence and social media. Twitter is her medium of choice: she is the proud curator of @ResearchUGent since 2012 making her a frontrunner in harnessing social media in Flemish research communication.