Research Explorer

Your browser does not support JavaScript or JavaScript is not enabled. Without JavaScript some functions of this webapplication may be disabled or cause error messages. To enable JavaScript, please consult the manual of your browser or contact your system administrator.

Researcher

Dieter Grammens

Awards & Distinctions

20 Results

2010

'(N)eyes' to see you: the ad-likeability impact of direct versus averted gaze as an advertising cue

Dieter GrammensPatrick VynckeJulie Sohier

Faces as advertising cues: the impact of sexually vesus socially attractive faces on consumers' attention and decision making

Patrick VynckeDieter GrammensJuan PalomoYann Verhellen

Gender representations in Belgian children's programmes : a quantitative analysis

Dieter GrammensMarieke RodenburgSofie Van Bauwel

Genderrepresentatie in kinderprogramma's op de Belgische televisie: een kwantitatieve inhoudsanalyse

Dieter GrammensSofie Van Bauwel

Genderrepresentatie in kinderprogramma's op de Belgische televisie: een kwantitatieve inhoudsanalyse

Dieter GrammensSofie Van Bauwel

Bookchapter in Diverse mediawerelden : hedendaagse reflecties gebaseerd op het onderzoek van Frieda Saeys

Let's face the truth: the importance of faces as advertising cues

Dieter GrammensPatrick VynckeYann VerhellenJuan Palomo

Public broadcasting in Belgium in the 21st century.

Frederic AntoineFrieda SaeysDieter GrammensElke Van Damme

Bookchapter in Diverse mediawerelden. Hedendaagse reflecties gebaseerd op het onderzoek van Frieda Saeys

The use of faces as advertising cues for drawing the consumer's attention and influencing her/his decision making

Patrick VynckeDieter GrammensJuan PalomoYann Verhellen

2009

Beauty and the ad: the impact of evolutionary psychological cues of physical attractiveness on advertising processing

Dieter GrammensPatrick VynckeWim JanssensJoris Hendrickx

Celebrities in Luxury Advertising: The Celebrity Product Endorsement Process from a Co-Branding Perspective

Liselot HuddersDieter GrammensStefanie Merckx

The persuasive impact of evolutionary psychological cues in advertising and product design

Patrick VynckeVanessa Apaolaza IbañezPatrick HartmannDieter Grammens

The relationship between visual attention measured by eye tracking and advertising recognition.

Dieter GrammensPatrick Vyncke

Bookchapter in Advertising research. Message, medium and context.

2008

F ANTOINEF SAEYSDieter GrammensElke Van Damme

Bookchapter in Divided they fall

Fatty Temptations or Healthy Recommendations? Parental Attitude towards the Influence of Food Advertising on their Children.

Dieter GrammensLiselot Hudders

From Health to Wisdom: An Empirical Research on Values of Young consumers

Dieter GrammensLiselot HuddersPatrick VynckeLieven De Marez

Measuring ad effectiveness. The relationship between visual attention measured by eye tracking and advertising recognition.

Dieter GrammensPatrick Vyncke

2007

De berichtgeving over allochtone minderheden in de Belgische media. La représentation des minorités ethniques dans les médis Belges

Frieda SaeysM LITSIlse DevroeDieter GrammensJ DESTREBECQ

Onderzoek naar de berichtgeving over allochtone minderheden in de Vlaamse nieuwsmedia

Frieda SaeysIlse DevroeDieter Grammens

2006

Des recommandations?

Dieter GrammensFrieda Saeys

A2 Journal Article in MEDIATIQUES : RECIT ET SOCIETE

Les allochtones dans les médias Flamands

Dieter GrammensFrieda Saeys

A2 Journal Article in MEDIATIQUES : RECIT ET SOCIETE