Current Position(s)
Tenure track assistant professor
Research disciplines
-
Social sciences
- Consumer psychology
- Advertising
- Consumer behaviour
- Market research
- Marketing communications
- Communication management
- Media and communication theory
- Health communication
- Science communication
- Digital media
Expertise
Persuasive communication and marketing to children
Advertising
Consumer behavior
Non-profitcommunication
Sustainability
Parent-child communication
Consumer socialisation