Research Explorer

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Researcher

Bo Dhondt

Awards & Distinctions

6 Results

2025

Becoming competent consumers : exploring the dynamics of the consumer socialization process between parents and their adolescents

Bo DhondtDieneke Van de SompelLiselot Hudders

A1 Journal Article in JOURNAL OF CONSUMER AFFAIRS

Consumer learning in families : a systematic review of the literature

Bo DhondtDieneke Van de SompelLiselot Hudders

2024

Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability

Bo DhondtMarijke De VeirmanDieneke Van de Sompel

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Shaping consumers for a better future : the importance of shared vision in socialization

Bo DhondtDieneke Van de SompelLiselot Hudders

2023

'Let’s talk about sex…' in advertising : the impact of influencer nudity on advertising likeability

Bo DhondtMarijke De Veirman

Shaping consumers for a better future : the importance of shared vision in socialization

Bo DhondtDieneke Van de SompelLiselot Hudders